WTTC unveils seven principles to boost tourism investment

International

New framework aims to help destinations attract private capital and support sustainable long-term tourism growth

The World Travel & Tourism Council (WTTC) has introduced a new global framework designed to help destinations strengthen their investment appeal and accelerate sustainable tourism development. Presented by WTTC President & CEO Gloria Guevara, The Seven Principles for Attracting Tourism Investment outlines the key conditions governments should establish to attract long-term private investment, enhance competitiveness and support economic growth.

Roadmap for investment-ready destinations

The framework is based on the common characteristics of the world's most successful tourism investment destinations and provides governments with practical guidance on creating a stable and attractive investment environment.

According to WTTC, the principles are intended to encourage economic growth, job creation, infrastructure development and sustainable expansion of the Travel & Tourism sector.

Seven priorities for long-term growth

The framework identifies seven key elements that support successful tourism investment:

· Legal certainty and regulatory stability through a transparent and predictable legal environment.

· A dedicated one-stop shop that simplifies the investment process.

· A tourism strategy aligned across government, industry, local communities and investors.

· Competitive fiscal policies and investment incentives.

· Strong commitment from national leadership.

· Comprehensive destination master plans supported by a visible pipeline of investment projects.

· Sustained tourism demand driven by connectivity, market potential, favourable demographics and a skilled workforce.

Supporting sustainable development

"Around the world, the destinations attracting the greatest levels of tourism investment share a common set of characteristics: policy stability, long-term planning, strong leadership, and effective collaboration between government and the private sector.

"Our Seven Principles for Attracting Tourism Investment provide a practical framework for destinations looking to become investment-ready, strengthen competitiveness, and attract global capital.

"Travel & Tourism has enormous potential to drive economic growth, create quality jobs, and support communities. By creating the right investment environment, destinations can unlock sustainable long-term development while enhancing their competitiveness in the global tourism market," said Gloria Guevara, President & CEO of WTTC.