WTTC report highlights Saudi Arabia’s rapid tourism growth

International

Saudi Arabia strengthened its position as the Middle East’s largest and fastest-growing tourism market in 2025, while domestic travel continued to expand strongly in early 2026

According to the latest Economic Impact Report published by the World Travel & Tourism Council, travel and tourism contributed USD 178 billion to Saudi Arabia’s GDP in 2025. The sector accounted for 46 percent of the region’s total tourism economy, including direct, indirect and induced economic effects.

The report also underlines the growing importance of tourism within the national economy. In 2025, travel and tourism represented 7.4 percent of Saudi Arabia’s GDP. With sector growth significantly above both regional and global averages, the Kingdom further consolidated its role as the fastest-growing tourism market in the region.

Domestic tourism continues to rise

The strong international performance is being mirrored by growing domestic demand. According to Saudi Arabia’s Ministry of Tourism, the country recorded 28.9 million domestic visitors during the first quarter of 2026, marking a year-on-year increase of 16 percent.

Domestic tourism spending reached SAR 34.7 billion during the same period, reflecting the increasing importance of leisure travel and tourism-related consumption within the Kingdom.

Large-scale tourism developments gain momentum

Across Saudi Arabia, several major tourism projects continue to expand. AlUla is positioning itself as a cultural destination combining heritage and contemporary arts, while developments along the Red Sea are focusing on regenerative tourism concepts that combine luxury hospitality with environmental sustainability.

At the same time, Qiddiya is emerging as a large-scale entertainment destination aimed at families and international visitors.

Improved accessibility supports tourism ambitions

Saudi Arabia has continued to invest heavily in infrastructure, international connectivity and visa facilitation measures in recent years. These efforts are intended to make travel to the Kingdom more accessible and efficient for international visitors.

The continued rise in leisure travel is viewed as a key indicator of Saudi Arabia’s broader tourism transformation strategy, with the sector playing an increasingly important role in the country’s long-term economic diversification plans.