Wego and Turespaña join forces to promote Spain to MENA travellers

International

Partnership highlights Spain's cultural heritage, coastal destinations and summer experiences across the Middle East and North Africa

Wego has announced a strategic partnership with Spain's official tourism board, Turespaña, to promote the country as a leading summer destination for travellers from the Middle East and North Africa (MENA). The campaign will showcase Spain's diverse mix of culture, gastronomy, beaches and authentic local experiences, encouraging visitors to explore destinations beyond the traditional summer hotspots.

Through targeted marketing campaigns and destination storytelling, the partners aim to inspire travellers to discover Spain's cities, Mediterranean coastline, islands and lesser-known regions while positioning the country as an attractive destination for both leisure and cultural travel.

From iconic cities to coastal escapes

The campaign highlights a broad range of experiences across Spain. Travellers are invited to explore Antoni Gaudí's architecture and Barcelona's beachfront lifestyle, discover Madrid's museums, gastronomy and rooftop culture, or experience Seville's flamenco traditions and historic atmosphere.

Beyond the major cities, the initiative also showcases destinations such as Málaga, Valencia, Mallorca and Ibiza, alongside smaller coastal towns and regions where visitors can experience local traditions, nature and Mediterranean hospitality away from the busiest tourist areas.

Spain's culinary heritage, summer festivals and authentic regional experiences will also form a central part of the campaign.

Growing appeal among MENA travellers

"Spain continues to be one of the most sought-after destinations for MENA travelers, offering an exceptional combination of culture, leisure, gastronomy, and natural beauty," said Mamoun Hmidan, Chief Business Officer at Wego. "Through our partnership with Turespaña, we aim to inspire travelers to explore the many dimensions of Spain and discover experiences that resonate with their individual travel interests, whether they are seeking vibrant city breaks, coastal escapes, culinary journeys, or cultural exploration."

According to Wego, Spain's strong tourism infrastructure, extensive air connectivity and wide variety of travel experiences continue to drive demand from across the region.

Focus on sustainable tourism

Carlos Ruiz González, Director of Spain's Tourist Office (Turespaña) for the GCC, said: "Spain offers travelers an incredible diversity of experiences, from cultural landmarks and culinary traditions to beautiful coastlines and authentic local communities. Through our collaboration with Wego, we look forward to inspiring more travelers from the Middle East, in line with the claim of our latest marketing campaign 'Think you know Spain? Think again', to discover the richness of Spain and experience firsthand what makes our destination so unique throughout the summer season."

The partnership also reflects a shared commitment to supporting sustainable tourism growth by encouraging travellers to explore a wider range of destinations and experiences throughout Spain.