Tourexpi
The Tourism Authority of Thailand (TAT) has welcomed
the launch of Vietnam Airlines' new direct service between Ho Chi Minh City and
Phuket, the first tangible result of the Memorandum of Understanding signed by
the two organisations in May 2026. The new connection also coincides with the
50th anniversary of diplomatic relations between Thailand and Viet Nam.
Flight VN621 made its inaugural journey on 2 July,
departing Ho Chi Minh City's Tan Son Nhat International Airport and arriving in
Phuket with 152 passengers on board. Operated by an Airbus A321, the flight
received a traditional water cannon salute upon arrival, while passengers and
crew were welcomed with floral garlands and commemorative gifts by
representatives of TAT, Vietnam Airlines and Phuket International Airport.
Four weekly flights strengthen regional connectivity
The new service operates four times a week on
Tuesdays, Thursdays, Saturdays and Sundays, providing travellers from southern
Viet Nam with direct access to one of Thailand's leading beach destinations.
The route reflects the objectives of the TAT–Vietnam
Airlines partnership, which focuses on expanding air connectivity,
strengthening tourism cooperation and creating new business opportunities for
the travel industry. At the same time, it is expected to encourage closer
people-to-people exchanges and support the continued growth of regional tourism
within ASEAN.
"This inaugural flight shows how cooperation with
Vietnam Airlines is converting air access into tangible travel opportunities.
The route offers trade partners new packaging potential, supports quality
visitor demand from Viet Nam, and broadens ASEAN tourism links. TAT will
continue to work with airline and travel trade partners to match market demand
with routes, products, and promotions that deliver long-term value for both
countries," said Pattaraanong Na Chiangmai, TAT Deputy Governor for International
Marketing – Asia and South Pacific.
Familiarisation trip supports tourism trade
To build momentum following the launch, TAT's Ho Chi
Minh City Office will host a familiarisation trip to Phuket from 7 to 11 July.
The programme will welcome 16 Vietnamese travel agents and four media
representatives to experience the destination firsthand.
Alongside site inspections of tourism products and
services, the itinerary includes business-matching sessions between Vietnamese
travel companies and tourism operators in Phuket. The initiative is designed to
strengthen confidence in the destination's tourism offering while creating new
commercial opportunities for both markets.
Campaign targets continued growth from Viet Nam
The new air service is supported by TAT's ongoing
"Thai Lan – Càng Hiểu Càng Yêu" campaign, which promotes Thailand
through targeted consumer marketing, trade partnerships and holiday packages
tailored to Vietnamese travellers.
The campaign highlights Thailand as a safe, welcoming
and value-driven destination, with a focus on lifestyle, family, event-based
and flexible travel experiences. These efforts contribute to TAT's goal of
welcoming 689,000 visitors from Viet Nam in 2026 while further strengthening
tourism ties between the two neighbouring countries.
Image Credit: © TAT
The most interesting news
Read the News

Miles & More becomes Lufthansa Group Miles & More
Loyalty programme will adopt a new name and identity as part of a broader group-wide brand strategy
Read the News

Seabourn unveils 54-voyage Ruby Collection for its 40th anniversary
Anniversary programme spans luxury ocean and expedition cruises from the Caribbean to Antarctica in 2028
Read the News

Oceania Cruises unveils immersive Caribbean voyages for 2026
New itineraries combine boutique ports, culinary experiences and small-group excursions aboard the line's newest ships
Read the News

Lufthansa's first Airbus A350-1000 receives special centenary livery
New flagship aircraft will join the airline's Munich fleet this autumn as Airbus' 700th delivery to the Lufthansa Group
Read the News

Luxury travel demand remains strong as bookings shift toward 2027
Pavlus Travel reports growing interest in premium experiences, Asia, expedition cruises and longer journeys
Read the News

Six Senses resorts in Switzerland and Thailand rank among the world’s best hotels
Travel + Leisure readers recognize Six Senses Crans-Montana and Six Senses Yao Noi in the 2026 World’s Best Awards
Read the News

Luxury hotel brands reshape the premium cruise market
Global Travel Collection reports growing demand for branded voyages with average prices of US$40,000
Read the News

Thailand takes centre stage in Season 42 of The Challenge
The Paramount+ production showcases Bangkok, Pattaya and Chon Buri to international audiences from 5 August 2026
Read the News

Osaka and Kyoto lead Japan’s strong showing in global tourism index
Eight Japanese destinations rank among the world’s top 50 tourism cities in the 2026 Yanolja Attractiveness Index
Read the News

Eurowings expands family-friendly services for the summer holidays
New onboard activities, discounts and free extras enhance the travel experience for children and families
Read the News

Chinese travel interest in Vietnam surges, Agoda reports
Accommodation searches from China rise 164 per cent as Vietnam strengthens its appeal across international markets
Read the News

Lorenza Maggio named new CEO of Brussels Airlines
ITA Airways executive to succeed Dorothea von Boxberg and lead the Belgian carrier within the Lufthansa Group
Read the News

Typhoon Bavi Disrupts Air Travel Across China with Thousands of Flight Cancellations
Severe thunderstorms and torrential rain affect airports, high-speed rail services and travel across large parts of eastern and southern China
Read the News

Radisson Hotel Group expands across Southeast Asia and the Pacific
New hotels and resort projects strengthen the Group's presence in key city, leisure and island destinations
Read the News

Nammos Hotels & Resorts to Launch Luxury Lifestyle Destination in Montenegro
Partnership with Smokva Bay will bring a luxury resort, branded residences and signature lifestyle experiences to the Budva Riviera
Read the News

TUI Care Foundation Opens Hospitality Academy for Disadvantaged Youth in Hanoi
New vocational training programme creates career opportunities for young people while supporting Vietnam’s growing hospitality industry
Read the News

Türkiye’s Most Spectacular Diving Destinations
From ancient relics and sunken aircraft to vibrant reefs, Türkiye offers divers unforgettable underwater experiences
Read the News

Hospitality Philippines Conference 2026 focuses on the next phase of industry growth
Industry leaders will meet in Manila to discuss investment, hotel development, revenue strategies and technology for the future of Philippine tourism
Read the News

Delta and Shell expand SAF supply across major US airports
Five-year agreement aims to build reliable fuel infrastructure and make sustainable aviation fuel part of routine airline operations
Read the News

IHG brings the Regent brand to Chengdu with new luxury hotel
Regent Chengdu will strengthen IHG’s upper luxury portfolio in Greater China when it opens in 2029
Read the News

Istanbul Airports Welcome More Than 63 Million Passengers in First Half of 2026
Türkiye’s aviation sector continues to grow as rising passenger numbers reinforce the country's position as a leading international travel hub
