Tourexpi
The Tourism Authority of Thailand (TAT) has welcomed
the launch of Vietnam Airlines' new direct service between Ho Chi Minh City and
Phuket, the first tangible result of the Memorandum of Understanding signed by
the two organisations in May 2026. The new connection also coincides with the
50th anniversary of diplomatic relations between Thailand and Viet Nam.
Flight VN621 made its inaugural journey on 2 July,
departing Ho Chi Minh City's Tan Son Nhat International Airport and arriving in
Phuket with 152 passengers on board. Operated by an Airbus A321, the flight
received a traditional water cannon salute upon arrival, while passengers and
crew were welcomed with floral garlands and commemorative gifts by
representatives of TAT, Vietnam Airlines and Phuket International Airport.
Four weekly flights strengthen regional connectivity
The new service operates four times a week on
Tuesdays, Thursdays, Saturdays and Sundays, providing travellers from southern
Viet Nam with direct access to one of Thailand's leading beach destinations.
The route reflects the objectives of the TAT–Vietnam
Airlines partnership, which focuses on expanding air connectivity,
strengthening tourism cooperation and creating new business opportunities for
the travel industry. At the same time, it is expected to encourage closer
people-to-people exchanges and support the continued growth of regional tourism
within ASEAN.
"This inaugural flight shows how cooperation with
Vietnam Airlines is converting air access into tangible travel opportunities.
The route offers trade partners new packaging potential, supports quality
visitor demand from Viet Nam, and broadens ASEAN tourism links. TAT will
continue to work with airline and travel trade partners to match market demand
with routes, products, and promotions that deliver long-term value for both
countries," said Pattaraanong Na Chiangmai, TAT Deputy Governor for International
Marketing – Asia and South Pacific.
Familiarisation trip supports tourism trade
To build momentum following the launch, TAT's Ho Chi
Minh City Office will host a familiarisation trip to Phuket from 7 to 11 July.
The programme will welcome 16 Vietnamese travel agents and four media
representatives to experience the destination firsthand.
Alongside site inspections of tourism products and
services, the itinerary includes business-matching sessions between Vietnamese
travel companies and tourism operators in Phuket. The initiative is designed to
strengthen confidence in the destination's tourism offering while creating new
commercial opportunities for both markets.
Campaign targets continued growth from Viet Nam
The new air service is supported by TAT's ongoing
"Thai Lan – Càng Hiểu Càng Yêu" campaign, which promotes Thailand
through targeted consumer marketing, trade partnerships and holiday packages
tailored to Vietnamese travellers.
The campaign highlights Thailand as a safe, welcoming
and value-driven destination, with a focus on lifestyle, family, event-based
and flexible travel experiences. These efforts contribute to TAT's goal of
welcoming 689,000 visitors from Viet Nam in 2026 while further strengthening
tourism ties between the two neighbouring countries.
Image Credit: © TAT
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