TUI launches ‘Dine and Discover’ – a new culinary collection for food-focused travellers - Get updated on what's happening in tourism!

Responding to the growing appetite for food-centred holidays, TUI UK & Ireland has launched a new gastronomy-focused travel collection called Dine & Discover. The curated selection includes 20 premium hotels in nine destinations renowned for their culinary excellence, including Greece, Spain, and Mexico.

Recent TUI research found that 39% of Brits prioritise dining out at local restaurants at home, while 41% are likely to book a holiday built around food experiences. The new Dine & Discover label aims to cater to this growing demand for immersive, flavour-driven travel.

Gourmet stays with added flavour

Each participating hotel has been handpicked for its exceptional food and beverage offering, from award-winning restaurants to innovative local menus. Guests booking a Dine & Discover holiday will enjoy a bespoke culinary feature — such as a complimentary cookery class or cocktail mixology session — included as part of their stay.

In addition, travellers will receive a 15% discount on select local food and gastronomy experiences through TUI Musement, TUI’s global experiences platform. These excursions range from wine tastings and street food tours to visits with local chefs and producers.

Featured properties include:

·         Ikos Porto Petro, Mallorca

·         Secrets Akumal, Mexico

·         Sani Club, Greece

...and many more.

The in-hotel culinary experience will be automatically included for summer 2026 holidays departing after 1 May 2026.

A taste of culture

“Sampling local cuisine is one of the most immersive ways to experience a destination’s culture,” said Chris Logan, Commercial Director at TUI UK & Ireland. “With a growing trend in taste tourism, our new Dine & Discover collection has all the right ingredients for customers to enjoy a premium, food-focused holiday.”

For the full list of participating hotels and booking details, visit TUI Dine & Discover.

Bildnachweis: © TUI Group