TUI agent reveals the biggest mistake first-time cruise passengers make - Get updated on what's happening in tourism!

A TUI travel agent with almost four decades of experience has highlighted the most common mistakes made by British holidaymakers booking their first cruise. Michelle Kirkham, Retail Manager at TUI’s Brighton Holiday Store, says many travellers are still influenced by outdated ideas about cruising and often focus too heavily on finding the cheapest deal.

Outdated perceptions still deter newcomers

Kirkham, who has worked for TUI for 38 years and helped hundreds of customers book cruises, says some first-time passengers continue to view cruises as formal, old-fashioned or aimed mainly at older travellers.

“First-time cruisers are often put off by outdated myths, when the reality is completely different,” she said.

“People still think cruises are formal, old-fashioned or just for older travellers. But modern ships are like floating resorts. There’s something for everyone, whether you want relaxation, adventure or a lively atmosphere.”

Price should not be the only deciding factor

According to Kirkham, the biggest mistake is choosing a cruise purely on price rather than considering the ship, atmosphere and overall holiday experience.

“The biggest error people make is choosing purely based on price,” she explained. “A cheaper deal isn’t always better if it doesn’t match what you want from your holiday. The secret is picking the right ship and experience first.”

For first-time cruisers, she recommends looking closely at the type of ship before focusing on the itinerary.

“You spend most of your time onboard, so the ship really shapes your holiday. Whether you want something relaxed, family friendly or adults only, that choice makes all the difference.”

Extra costs should be checked in advance

Another frequent source of confusion is what is included in the cruise fare. While accommodation, main meals and entertainment are usually covered, optional services may involve additional charges.

“Your accommodation, main meals and entertainment are covered, but things like drinks packages, excursions and WiFi can cost extra. Planning for that upfront makes everything stress-free.”

Marella Cruises offers an all-inclusive product as standard, with tips and service charges included in the price.

Cabin choice can shape the experience

Kirkham also advises first-time passengers to consider upgrading their cabin where their budget allows.

“If your budget allows, go for a balcony cabin. It gives you space, privacy and those incredible sea views. It really elevates your first cruise.”

She says many customers are surprised by how quickly they adapt to life onboard.

“It’s just how easy it all feels. No packing and unpacking, incredible service and endless choice. People settle into cruise life almost immediately.”

Mediterranean cruises recommended for beginners

For travellers taking their first cruise, Kirkham recommends a Mediterranean itinerary with frequent port calls and familiar destinations.

She highlights Marella Cruises’ “Highlights of the Mediterranean” itinerary, which includes cities such as Rome, Florence, Pisa and Barcelona.

“It’s got real bucket list appeal,” she said. “You’re seeing some of Europe’s most famous destinations in one holiday, with minimal sea days, so there’s always something to explore. It’s a brilliant introduction to cruising.”

Her final advice is to prepare the essentials without planning every detail.

“Plan the essentials but don’t overthink it. Cruising is designed to be effortless. Once you’re onboard, relax and enjoy it.”

Image Credit: © AI generated illustration with material courtesy of TUI