Taiwan targets Singapore travellers with personalised holiday ideas at NATAS 2026 - Get updated on what's happening in tourism!

Taiwan Tourism Administration will return to NATAS Holidays 2026 in Singapore with a pavilion designed around increasingly personalised travel habits. Under the theme “Find Your Taiwan Way”, the destination will present different ways to experience the island according to individual interests, travel pace and family needs.

From August 21 to 23, visitors to Singapore EXPO will be able to explore ideas ranging from food and cultural experiences to mountain scenery, wellness, rail journeys and family travel. The concept is aimed both at first-time visitors and at travellers who already know Taiwan and are looking for new regions or more specialised experiences.

Personal interests shape travel decisions

The campaign reflects a broader shift towards more individually curated holidays. According to Skyscanner’s Travel Trends 2026 survey cited by Taiwan Tourism Administration, 38 per cent of Singapore respondents plan to travel with family, including on multigenerational trips.

The same survey found that 42 per cent intend to explore local supermarkets or grocery stores abroad, while 33 per cent are interested in visiting famous bookstores or libraries. Another 31 per cent plan to take part in summer mountain activities.

Taiwan sees this as a strong fit with its tourism offer, which allows travellers to combine street food, markets and urban culture with mountains, hot springs and slower regional journeys within a relatively compact destination.

“For Singapore travellers, Taiwan is both familiar and constantly evolving,” said Paul Shih, Director of the Taiwan Tourism Administration Singapore Office. “Our aim is not only to introduce what is new, but to help travellers shape a Taiwan holiday around their own interests, whether that means food, culture, nature, wellness, rail journeys or regional discovery.”

From hot springs to mountain landscapes

The new “Find Your Taiwan Way” concept follows the “Taiwan 100 Ways” campaign presented at the March 2026 edition of NATAS Holidays. This time, the focus shifts more clearly towards interest-led and seasonal travel.

Travellers seeking relaxation can combine hot spring destinations such as Beitou, Jiaoxi and Zhiben with regional exploration. Nature-focused itineraries can include Hehuan Mountain, Alishan or the silver grass season along the Caoling Historic Trail.

Food remains another central theme. Winter dishes such as ginger duck hot pot are being promoted alongside seasonal events, while festive travellers can plan trips around Taipei 101’s New Year’s Eve fireworks and countdown celebrations across the island.

Rail travel and routes linking mountain and coastal regions are also being highlighted as options for visitors wanting to explore Taiwan at a slower pace.

100 destinations and more than 100 events

Additional travel ideas are being drawn from the 2026–2027 Taiwan Tourism 100 Spotlights programme, which highlights destinations across all 22 counties and cities.

The 2026–2027 Tourism Biennial Calendar adds 109 events, including 36 classified as international-level and 73 as national-level activities. Among them are the Taiwan International Balloon Festival, Taiwan Cycling Festival, Hot Springs Season, autumn foliage train tours, Hakka art routes along Provincial Highway 3, the Taoyuan Longgang Rice Noodle Festival, the Nantou Chocolate and Coffee Festival and the Sun Moon Lake Firefly Festival.

These programmes form part of Taiwan’s broader effort to encourage visitors to travel beyond the best-known cities and attractions and to explore local communities, landscapes and regional cultures.

Pavilion combines performances and hands-on activities

At NATAS Holidays, the destination will translate these themes into live experiences. The Taiwan Pavilion will feature performances by the Taiwan Acrobatic Troupe, whose programme combines traditional folk arts with contemporary staging inspired by Taiwan’s round-the-clock urban energy.

Visitors can also take part in a 20- to 25-minute Taiwanese coffee workshop. The activity introduces the island’s farm-to-table coffee culture and different flavour profiles before participants create their own blend.

A wool-felt workshop takes inspiration from Taiwanese breakfast favourites such as danbing, an egg crepe, and luobogao, or radish cake. A separate family activity focuses on farm-themed scented sachets, linking craft with Taiwan’s agricultural culture.

Travel formalities become easier

Taiwan Tourism Administration is also drawing attention to changes in arrival procedures. Travellers who are required to complete the Taiwan Arrival Card can now submit it online up to seven days before entering the country.

The Taiwan Pavilion at NATAS Holidays 2026 will be located at Singapore EXPO, Hall 3, Booth 3H07, from August 21 to 23.

Image Credit: © Taiwan Tourism Administration