SWISS brings Airbus A350 and ‘SWISS Senses’ to Korea

International

New premium cabin concept debuts in Asia on the Zurich–Seoul route from summer 2026

Swiss International Air Lines will introduce its latest Airbus A350 on the Zurich–Seoul route from 29 March 2026, marking the first deployment of the aircraft in Korea. With this move, SWISS also premieres its new premium cabin concept, ‘SWISS Senses’, in the Korean market, making Korea the first destination in Asia to experience the airline’s next-generation long-haul product.

The Airbus A350 represents a new chapter for SWISS long-haul travel. It is the first aircraft in the fleet to feature a completely redesigned cabin, launched globally at the end of 2025 under the SWISS Senses concept. The new approach focuses on comfort, well-being and contemporary Swiss design, redefining the onboard experience across all travel classes.

A new long-haul experience across four cabin classes

SWISS Senses introduces redesigned cabins in First, Business, Premium Economy and Economy Class. Each class offers increased space, enhanced privacy and state-of-the-art technology, complemented by refined service elements and design details that elevate the overall journey.

In SWISS First, the new Single Suite and Suite Plus set a new standard for personal space and exclusivity. SWISS Business offers five different seat types, allowing guests to tailor their experience to individual preferences, from added privacy and extra space to extended bed length and fully enclosed Business Suites.

Swiss hospitality reimagined

Beyond seating and layout, SWISS Senses encompasses an upgraded service concept across all classes. Elegant tableware, refined menus and carefully curated details are designed to bring Swiss hospitality to life throughout the flight. A calm cabin atmosphere, combined with a modern lighting concept, supports rest and relaxation, while the Human Centric Lighting system is designed to help reduce the effects of jet lag on long-haul journeys.

Strategic milestone for the Asia-Pacific market

“The introduction of SWISS Senses in Korea marks an important strategic milestone for our Asia Pacific business,” said Felipe Bonifatti, Vice President Asia Pacific, Middle East and Joint Ventures East. “As the first market in the region to receive this premium Airbus A350 aircraft, Korea sets a clear benchmark for the expansion of our premium offering, strengthening customer loyalty, partner confidence and long-term value.”

Leandro Tonidandel, Country Manager Korea, underlined the importance of the market for SWISS. “Korea is a high-value market with strong premium demand across both corporate and leisure travel. Introducing SWISS Senses on the new A350 strengthens our proposition for customers, supports the success of our partners, and reflects our long-term investment in Korea as a core premium market.”

With the deployment of the Airbus A350 and the launch of SWISS Senses on the Zurich–Seoul route, SWISS reinforces its commitment to premium travel and positions Korea at the forefront of its long-haul product evolution in Asia.