Solo Travel Soars Across Asia in 2025, Agoda Reports

International

Searches for single-person stays up 16% as travelers embrace independence and adventure

In celebration of Singles Day, digital travel platform Agoda has revealed a significant rise in solo travel across Asia, with a 16% increase in accommodation searches compared to 2024. The findings highlight a growing trend of travelers seeking the freedom, flexibility, and self-discovery that come with exploring the world alone.

Major cities lead the way for solo explorers

When planning their trips, solo travelers continue to favor dynamic urban destinations. Tokyo (Japan) tops the list, followed by Bangkok (Thailand), Seoul (South Korea), Osaka (Japan), and Kuala Lumpur (Malaysia). These cities combine cultural heritage, world-class dining, and vibrant nightlife—offering the ideal mix for travelers exploring independently and at their own pace.

Solo travel growth driven by Japan, Indonesia, and Thailand

At the forefront of this movement are travelers from Japan, South Korea, Thailand, Indonesia, and Taiwan, who make up the top five solo-traveling nationalities in Asia. While Japanese travelers represent the largest share, interest is growing fastest among Indonesians, with a 72% surge in searches, followed by Thai travelers with a 37% increase. This trend reflects a broader shift in how people across Asia perceive travel—moving away from group tours and toward experiences centered on personal growth and connection.

A new era of self-guided exploration

“The rise in solo travel across Asia has become a defining trend of 2025,” said Jay Lee, Regional Director, North Asia at Agoda. “It reflects a growing desire for personal discovery and meaningful cultural immersion. Agoda is thrilled to support these journeys by offering a wide range of options tailored to solo travelers, ensuring they have everything they need to make their trips unforgettable.”

Agoda supports the solo travel experience

To meet this demand, Agoda offers access to more than 6 million holiday properties, 130,000 flight routes, and 300,000 activities—all easily combined in one seamless booking. Whether it’s a tranquil retreat, a city escape, or an offbeat adventure, solo travelers can discover the best options and deals on the Agoda mobile app or at Agoda.com.