Tourexpi
Ryanair: Day one of digital boarding passes a major success
By early afternoon, more than 700 flights had departed
across Europe without delays or disruptions. Over 98% of passengers presented a
digital boarding pass, while the remaining 2%—all of whom had checked in
online—received complimentary printed passes at airport ticket desks.
Customer feedback was overwhelmingly positive, with
travellers able to move quickly through airport security and boarding gates by
simply scanning their phones. No passengers were offloaded, and in the rare
cases where a device malfunctioned, boarding proceeded without difficulty
thanks to the data already available from online check-in.
Ryanair’s Chief Marketing Officer, Dara Brady, said:
“So far, day one of Ryanair’s DBP has been a huge
success as over 700 flights and more than 100,000 passengers enjoyed the
improved service and better experience of paper-free boarding at Ryanair
airports. We estimate our DBP initiative will save up to €40M annually, and
this will help us to lower ticket prices and make air travel more competitive
for Ryanair’s customers.”
Image
Credit: © Ryanair
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