Ryanair: Day one of digital boarding passes a major success

International

Ryanair, Europe’s largest airline, reports a smooth and highly positive first day of its digital boarding pass initiative

By early afternoon, more than 700 flights had departed across Europe without delays or disruptions. Over 98% of passengers presented a digital boarding pass, while the remaining 2%—all of whom had checked in online—received complimentary printed passes at airport ticket desks.

Customer feedback was overwhelmingly positive, with travellers able to move quickly through airport security and boarding gates by simply scanning their phones. No passengers were offloaded, and in the rare cases where a device malfunctioned, boarding proceeded without difficulty thanks to the data already available from online check-in.

Ryanair’s Chief Marketing Officer, Dara Brady, said:

“So far, day one of Ryanair’s DBP has been a huge success as over 700 flights and more than 100,000 passengers enjoyed the improved service and better experience of paper-free boarding at Ryanair airports. We estimate our DBP initiative will save up to €40M annually, and this will help us to lower ticket prices and make air travel more competitive for Ryanair’s customers.”