Riyadh Air and Atlético de Madrid to include women’s first team

International

Riyadh Air, Saudi Arabia’s new national carrier and Atlético de Madrid announce the expansion of their strategic partnership, with the airline becoming the front-of-jersey sponsor for the club’s Women’s First Team.

This multi-year agreement mirrors the sponsorship of the men’s team that was signed in 2023 and will start with the 2026-2027 season.

The collaboration reflects Riyadh Air’s ongoing commitment to championing women’s sport globally and strengthening connections between Saudi Arabia and Spain through travel, sport, and cultural exchange. Guests will see Riyadh Air featured across Club Atlético de Madrid Femenino club assets, including the Centro Deportivo Alcalá de Henares, digital platforms, and fan engagement initiatives.

 This partnership is part of Riyadh Air’s broader ambition to promote equal opportunities in sport, supporting both women’s and men’s platforms where it has already contributed to sport titles such as LIV Golf, Concacaf and the WTA Finals. Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, shares: “Our partnership with Atlético de Madrid reflects Riyadh Air’s long-term commitment to the growth of women’s sport and connecting cultures. Through this collaboration, we also see an opportunity to inspire the next generation of female athletes in Saudi Arabia and around the world by contributing to the continued growth of sport in the Kingdom, in line with Vision 2030.”

An additional stream that will come from the extended sponsorship will include opportunities to support youth and grassroots football initiatives, complementing Riyadh Air’s wider community and talent development efforts, including its partnership with MAHD Sports Academy and offering knowledge transfer training for its future professional athletes.

For his part, Óscar Mayo, Chief Operating Officer of Atlético de Madrid, said that “we are very happy to extend our commitment to Riyadh Air, with whom we have already been collaborating very closely since 2023. It is a source of pride to see a company with Riyadh Air’s ambition and projection increase its support not only for our club, but for all women’s football, which is growing season after season in a steady and sustained manner.”

As Riyadh Air prepares to launch direct flights between Riyadh and Madrid, the partnership further highlights the strategic importance of Spain within the airline’s growing global network. The route will establish the first direct capital-to-capital connection between Riyadh and Madrid, strengthening cultural, tourism, and business ties between the two countries.