Radisson Hotel Group launches ChatGPT app for AI-powered hotel discovery

International

New AI experience helps travelers find, compare and book hotels through natural conversation

Radisson Hotel Group has introduced a new AI-powered hotel discovery app in ChatGPT, developed in collaboration with Accenture. Available as @RadissonHotels, the app allows travelers to search for hotels, compare options and access live rates through natural language conversations before completing their reservation on the Radisson Hotels website.

The new service marks another step in the group's digital transformation strategy and reflects the growing role of artificial intelligence in travel planning and hotel bookings.

From travel inspiration to booking

The ChatGPT app enables users to search more than 1,000 Radisson Hotels properties across over 100 countries by describing their travel plans in everyday language. Travelers can ask for recommendations such as a family-friendly hotel in Amsterdam or a property with a spa near the Eiffel Tower in Paris.

The app provides real-time availability, rates, hotel details, amenities, location information and interactive map results before directing users to the Radisson Hotels website to complete their booking.

AI reshapes the booking journey

According to Accenture's Consumer Pulse Research, 87 percent of travelers are open to using an AI-powered travel assistant to find suitable travel options. In addition, 71 percent expect AI to influence at least half of their spending on hotels or airlines during the next 12 months.

Radisson Hotel Group says it is already seeing changing customer behavior, with AI-powered platforms emerging as new entry points for travel planning alongside traditional search and direct website traffic.

Foundation for future AI services

The ChatGPT app is built on technology developed through Accenture's AI Merchant Center and connects directly with Radisson Hotel Group's existing hotel systems to deliver live inventory and pricing.

Both companies plan to expand the platform with additional capabilities, including personalized recommendations, loyalty programme recognition, in-chat booking, reservation management, trip modifications and AI concierge services.

The initiative forms part of Radisson Hotel Group's wider strategy to strengthen direct bookings and create more personalized digital experiences as AI becomes an increasingly important part of the travel planning process.