Tourexpi
Radisson Hotel Group has paved the way for a strong 2023 by
strengthening its foothold in Asia Pacific, doubling the number of signings in
2022, celebrating new openings, and announcing market entrances. Last year,
growth in priority markets was spearheaded by highly localized strategies which
included the establishment of dedicated Business Units with on-the-ground teams
to enhance support for the Group’s owners and partners in their time zones and
local languages.
Over the course of 2022, the hospitality sector in the Asia Pacific
region has grown from strength-to-strength with the region reporting USD$8.4
billion in hotel transactions from Q1 to Q31 . The tourism industry has
signaled a better-than-expected recovery, with visitor numbers surpassing
forecasts with global tourism arrivals poised to rise by 30% in 20232 compared
to 2022. The World Travel & Tourism Council also predicted that travel
revenue would contribute to overall economic growth by 71%3.
"The APAC region is poised for domestic and international tourism
recovery and primed for hospitality development in 2023. With our strategic
plans for the region in full swing, Radisson Hotel Group is ready to capture
the rebound of travel and realize significant regional growth over the course
of the next year. Through our commitment, responsiveness and innovation,
combined with the strength of our brands and global platforms, we will be able
to support our owners and partners in driving the long-term commercial success
of their properties,” commented Ramzy Fenianos, Chief Development Officer,
Asia Pacific.
2022 KEY HIGHLIGHTS
South Asia
In 2022, Radisson Hotel Group continued to establish its extensive presence
in India with 80% of the new deals signed marking entry to new leisure
destinations with flagship properties signed in locations such as Goa, Jim
Corbett, Nainital, Palampur, and Kasauli. The Group continues to command a
leading presence in the Indian market. It is one of the country’s largest
international hotel operators, with over 150 hotels in operation and
development across 60+ locations. Radisson Hotel Group is the largest hotel
operator in tier-1 markets like Delhi National Capital Region and has over 50%
of its portfolio serving the tier-2 and 3 markets.
New brands and extensions in the Indian market
•
Radisson Individuals Retreats - Tailored for
the Indian market, the new brand extension will encompass a collection of
boutique lifestyle retreats offering out-of-the-ordinary experiences to
travelers while allowing the owners to retain their distinct identity and
benefit from the Group’s cutting-edge technology. Since its launch in April
2022, the Group has signed three hotels across India and opened its first
property, Rakkh Resort, a member of Radisson Individuals Retreats in December
2022. Located in Palampur, Himachal Pradesh, the resort is set against the
pristine backdrop of the Dhauladhar snow-capped ranges and offers an immersive
guest experience built on sustainability and community engagement.
•
Park Inn & Suites by Radisson - The launch
of a new midscale brand, Park Inn & Suites by Radisson, will fuel the
Group’s next phase of growth in tier 2 to 5 markets. To facilitate the growth, a
strategic partnership has been signed with Ruptub Solutions Private Limited to
add 150 hotels over the next decade. The first hotel has been signed in
Guruvayur, Kerala, and is slated to open by 2024. Looking ahead, the Group will
further expand the Park Inn & Suites by Radisson brand by way of master
franchise, collaboration, and brand development agreements with high-quality
hotel development partners.
Southeast Asia & Pacific and the wider APAC region
In 2022, Radisson Hotel Group strengthened its operations in five key
markets and established local business units in Jakarta, Sydney, Bangkok and Ho
Chi Minh City, that will drive its in-market development strategy and while
increasing the close collaboration with its local owners and partners.
New signings and openings in key destinations
•
Thailand – The Group signed five hotels under
the Radisson Individuals and Radisson brands, including flagship properties in
top leisure destinations such as Pattaya, Phuket, Hua Hin, and Bangkok. This
includes the 179-room Radisson Resort & Suites Phuket, set on the west
coast of Thailand’s leading island destination, which also opened in the same
year.
•
Vietnam – The Group expanded its presence in
Vietnam with the opening of Radisson Hotel Danang and Radisson Resort Phan
Thiet. It also announced the signing of the 128-key Radisson Resort Mui Ne,
nestled on Suoi Nuoc Beach, a popular beachside destination on the country’s
southeastern coast.
•
Sri Lanka – 2022 marked the entry of Radisson Hotel
Group into Sri Lanka with the signing and opening of three hotels. This
includes the launch of the Radisson Blu resort in Galle, and two upscale
Radisson hotels in Colombo, located in both the capital city and in Kandy, the
cultural heart of the island.
•
Papua New Guinea – The Group embarked on a new
chapter and entered Papua New Guinea with the opening of the 156-key Grand
Papua Hotel, a member of Radisson Individuals, centrally located in Port
Moresby.
•
China - In China, Radisson Hotel Group continues to
expand rapidly through organic and master franchise agreements. The company
signed and opened over 80 hotels in China under the brands Radisson RED, Park
Inn by Radisson, Park Plaza, and Country Inns & Suites by Radisson.
LOOKING AHEAD TO 2023
This year, Radisson Hotel Group will continue to be at the forefront of
delivering exceptional value to owners and partners through a tailored and
highly localised approach in its key markets, while leveraging its strong
presence in two of the world’s largest travel source markets, China and India,
as recovery accelerates in 2023. Innovation will also take centerstage
following the Group’s significant investment in state-of-the-art IT systems,
through the roll-out of Hotelkit and Radisson+ that will deliver increased
personalization and enhance the guest experience. In addition, the Group
launched its revamped Radisson Rewards program in the last quarter of 2022 to
offer the fastest route to top tier status in the industry, unique experiences
& benefits, as well as the possibility for guests to make their stay carbon
neutral. Radisson Rewards is one of the few loyalty programs to offer this
option, making green stays even easier.
2. https://www.traveldailymedia.com/global-tourism-arrivals-will-increase-by-30-in-2023-eiu
3. https://www.cnbc.com/2022/10/17/when-will-asias-travel-industry-recover-maybe-as-soon-as-2023
Image Credit: ©
Radisson Hotel Group
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