Messe Berlin Americas joins WTTC as Regional Member

International

Partnership strengthens cooperation ahead of the launch of ITB Americas 2026

The World Travel & Tourism Council (WTTC) has welcomed Messe Berlin Americas as a Regional Member, marking a new partnership aimed at strengthening collaboration across the travel and tourism industry in the Americas.

The membership comes ahead of the launch of ITB Americas, the newest event in Messe Berlin's global ITB portfolio and the first travel trade show to unite North America, Central America, South America and the Caribbean on a single B2B platform.

New platform for the Americas

Organised by Messe Berlin Americas, the regional subsidiary of Messe Berlin, ITB Americas is designed to connect destinations, tourism boards, buyers, travel companies, hospitality brands, airlines, technology providers, MICE professionals and industry leaders from across the continent.

The inaugural edition of ITB Americas 2026 is expected to attract more than 5,000 participants from over 42 countries and regions, creating new opportunities for business development, networking and knowledge exchange throughout the Americas.

Strengthening industry collaboration

By joining WTTC as a Regional Member, Messe Berlin Americas underlines its commitment to working closely with leading tourism organisations to support the long-term development of the travel and tourism sector across the region.

Gloria Guevara, President & CEO of WTTC, welcomed the new partnership, saying the organisation plays an important role in fostering business connections, knowledge exchange and collaboration throughout the Americas.

"We are delighted to welcome Messe Berlin Americas as a Regional Member. We look forward to working together to connect industry leaders, support regional growth and advance opportunities for the sector throughout the continent," she said.

Milestone ahead of ITB Americas debut

Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, described the membership as an important milestone for both Messe Berlin Americas and ITB Americas.

"As we prepare to launch the inaugural edition of ITB Americas, we are committed to building a platform that brings together the travel industry across the entire continent, fostering meaningful business connections, knowledge exchange and long-term collaboration," he said.

He added that joining WTTC reinforces the company's commitment to helping shape a stronger, more innovative and more sustainable future for travel and tourism throughout the Americas.

With ITB Americas, Messe Berlin is expanding its internationally recognised ITB event portfolio and aims to establish a leading business platform connecting the travel and tourism industry across the Western Hemisphere.