Tourexpi
Marriott International is continuing to expand its
global all-inclusive portfolio through a new agreement with Catalonia Hotels
& Resorts. The companies have signed contracts for two resorts that will
bring the Marriott Hotels brand to Montego Bay, Jamaica, and the Autograph
Collection brand to Zanzibar, Tanzania.
The projects strengthen Marriott's presence in the
all-inclusive segment while expanding its footprint in two of the world's
fastest-growing leisure destinations.
New resorts planned for 2027 and 2028
The first project will see the former Catalonia
Montego Bay converted into a Marriott Hotels All-Inclusive Resort. Scheduled to
open in 2028, the beachfront property near Sangster International Airport will
offer 522 guestrooms, 13 dining venues, three swimming pools, a spa, fitness
centre, tennis and pickleball courts, a lazy river and more than 2,130 feet of
beachfront. The resort will also feature nearly 12,917 square feet of meeting
and event space.
The second agreement covers a newly built Autograph
Collection All-Inclusive Resort in Zanzibar, expected to welcome its first
guests in 2027. The 271-room property will focus on wellness and include
multiple swimming pools, a spa, a theatre, an oceanfront jetty with a seawater
pool and bar, and a selection of speciality restaurants. The resort is designed
to combine the distinctive character of the Autograph Collection brand with
Zanzibar's culture, natural scenery and growing international appeal.
Partnership supports global expansion
"These agreements represent a significant
milestone in our all-inclusive strategy and demonstrate the strength of our
relationships with experienced owners seeking to maximize value through
Marriott's globally recognized brands," said Laurent de Kousemaeker, Chief
Development Officer, Caribbean and Latin America (CALA) for Marriott
International.
"Catalonia already knows Marriott through its
ownership of Renaissance Barcelona Fira Hotel, and we are delighted to expand
our collaboration through two distinctive resorts in highly desirable leisure
destinations. We continue to see growing interest from owners and investors who
recognize the power of Marriott's brands, distribution platform, and
development expertise."
Jerome Briet, Chief Development Officer, Europe,
Middle East and Africa (EMEA) for Marriott International, added: "These
signings highlight Marriott's ability to grow strategically across multiple
regions while serving owners with differentiated solutions tailored to local
market opportunities."
"The addition of this Autograph Collection Resort
in Zanzibar represents an important step in our all-inclusive expansion across
the EMEA region. Backed by a strong all-inclusive pipeline and proven
expertise, Marriott's brand portfolio offers owners diverse opportunities to
expand in all-inclusive in coveted markets around the world."
Catalonia strengthens international cooperation
Catalonia Hotels & Resorts currently owns, leases
and operates 82 hotels with more than 12,000 rooms across Europe, the Caribbean
and Latin America. The company also owns the Renaissance Barcelona Fira Hotel,
marking the foundation of its relationship with Marriott.
"We are pleased to strengthen our relationship
with Marriott International through these two significant projects," said
Manuel Valenzuela, Chief Commercial & Operations Officer of Catalonia
Hotels & Resorts.
"This agreement reflects leading international
brands' recognition of our operational excellence and the strength of our
management model. It also aligns with the company's expansion strategy,
including collaborations that support our growth in strategic markets."
All-inclusive portfolio continues to grow
As of July 2026, Marriott operates 38 all-inclusive
resorts across nine destinations in the Caribbean and Latin America under seven
brands. A further 16 projects, representing around 5,600 rooms, are currently
in development across the region.
In Europe, the Middle East and Africa, Marriott's
all-inclusive pipeline includes four additional resorts with nearly 2,000
rooms, underscoring the company's long-term commitment to expanding its
presence in the global all-inclusive market.
Image Credit: © Marriott International, Inc.
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