Tourexpi
Peru’s Ministry of Foreign Trade and Tourism
(Mincetur) has highlighted the role of the Regional Tourism Advisory Committee
(CCRT) of the Lima Region in strengthening tourism governance and management.
The initiative seeks to improve cooperation between the public and private
sectors and turn joint planning into concrete action for the destination.
Deputy Minister of Tourism Liz Chirinos Cuadros
attended the inauguration of the committee’s new Board of Directors for the
2026–2028 term. The ceremony took place at the headquarters of the Regional
Government of Lima in Huacho.
New tourism law calls for closer cooperation
Chirinos linked the committee’s work to the objectives
of Peru’s new General Tourism Law, which places greater emphasis on coordinated
destination management.
“The new General Tourism Law presents us with
precisely this challenge: to move towards tourism governance in which the
State, the private sector, academia and other stakeholders connected with
tourism are capable of working together in a coordinated manner,” she said.
According to the Deputy Minister, the committee should
be more than a formal institutional body. Its role is to establish a model of
tourism management based on dialogue, coordination, shared responsibility and a
common vision for the region’s development.
From institutional structures to concrete action
The Ministry considers the Lima Region well positioned
to further develop this collaborative approach. The next step, Chirinos said,
is to move beyond establishing institutional structures and towards their
consolidation, while turning participation into genuine shared responsibility
and consultation into action.
“We are brought together by the need to continue
strengthening a way of managing tourism based on dialogue, coordination, shared
responsibility and, above all, on building a common vision for the development
of the region,” she said.
The approach is intended to give the different
stakeholders involved in tourism a more active role in shaping regional
development rather than limiting cooperation to periodic consultation.
Mincetur pledges technical support
Chirinos also called on established Regional Tourism
Advisory Committees across Peru to continuously pursue the objectives for which
they were created. Mincetur will continue to provide technical assistance and
institutional support.
“Let us continue working together and supporting
sustainable, high-quality and safe tourism that contributes to the development
of the country,” the Deputy Minister concluded.
The new board in the Lima Region will serve until
2028, with closer coordination between government, businesses, academia and
other tourism stakeholders at the centre of its mandate.
Image Credit: © AI generated illustration with material courtesy of Mincetur
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