HOTELEX Shenzhen launches hosted buyer programme for international trade visitors

International

The 2026 edition will connect global hospitality and foodservice buyers with more than 2,500 exhibitors in China’s Greater Bay Area

HOTELEX Shenzhen 2026 has opened applications for its Hosted Buyer Programme, offering international purchasers a structured way to meet suppliers and explore business opportunities across China’s hospitality and foodservice industry.

The trade fair will take place from 13 to 15 October 2026 at the Shenzhen World Exhibition & Convention Center. Organisers expect more than 2,500 exhibitors and over 150,000 professional visitors from across the hospitality, catering and foodservice supply chain.

Pre-arranged meetings support targeted sourcing

The programme is aimed at qualified buyers including distributors, importers, wholesalers, retailers and franchise operators. Participants will be matched with exhibitors according to their sourcing interests and business objectives.

Pre-arranged meetings are intended to reduce the time buyers spend searching the exhibition floor and allow them to focus on relevant suppliers, new products and potential long-term partnerships.

Dedicated services for hosted buyers

Qualified participants will receive access to a range of services during the exhibition. These include shuttle transfers between selected hotels and the venue, entry to the Hosted Buyer Lounge with refreshments and participation in business matchmaking sessions.

Hosted buyers will also be able to attend industry forums and networking events held throughout the three-day exhibition.

Shenzhen provides gateway to Asian markets

Located in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen is one of China’s most important commercial and manufacturing centres. Its position within one of Asia’s most dynamic economic regions makes the city a strategic meeting point for international buyers and suppliers.

HOTELEX Shenzhen aims to use this location to bring together companies from across the hospitality and foodservice value chain, supporting the exchange of market insights and the development of new business relationships in China and the wider Asian market.