Tourexpi
Holland America Line has announced a special
collaboration with Pendleton Woolen Mills, unveiling a custom-designed,
Alaska-inspired throw blanket. Timed to Alaska Statehood Day and the lead-up to
America’s 250th anniversary, the limited-edition blanket reflects Pendleton’s
tradition of craftsmanship and Holland America Line’s deep roots in the region.
Designed exclusively for Holland America Line, the
numbered throw will be available for purchase on board ships sailing in Alaska
in 2026. The design captures the spirit of the “Last Frontier” with a panoramic
depiction of mountains, forests and skies, complemented by iconic wildlife such
as a moose, whale and eagle beneath the Northern Lights. The color palette
features deep ocean blues, Holland America Line’s signature orange and natural
tones.
“As we look ahead to America’s 250th anniversary, we
are proud to bring together two American heritage brands with a shared
connection to Alaska,” said Kacy Cole, chief marketing officer of Holland
America Line. Bob Christnacht, EVP of sales and marketing at Pendleton, added
that the collaboration reflects the company’s legacy of weaving storied
landscapes into timeless designs.
Holland America Line has been sailing in Alaska since
1947, longer than the state has been part of the U.S., and remains a pioneer in
the region with extensive cruise and land-based programs, including itineraries
to Denali National Park and the Yukon.
The Pendleton collaboration is part of a broader
series of initiatives marking America’s 250th anniversary. Additional
partnerships, limited-edition offerings and themed sailings will be introduced
in the run-up to July 4, 2026.
Image
Credit: © Holland America Line
The most interesting news
Read the News

Radisson Hotel Group surpasses 100 hotels in Africa
Radisson Hotel Group has reached a significant milestone in Africa, with more than 100 hotels across the continent in operation and under development.
Read the News

To accelerate tourism development in Morocco
Accor and Risma announce a major milestone in their historic collaboration, marking renewed momentum for the hospitality and tourism sectors in the Kingdom.
Read the News

Marriott Bonvoy returns as an Official Partner of the Cathay/HSBC Hong Kong Sevens 2026
Celebrating the Tournament’s 50th Anniversary
Read the News

FINN Partners launches travel with tastemakers
FINN Partners today announced the launch of Travel with Tastemakers, a new global report offering an intimate look at more than 25 destinations through the eyes of the creatives who shape them.
Read the News

SWISS keeps travellers in motion: new additional offer on long-haul flights
With “Fit all the way,” the airline is introducing a new optional service for long-haul routes. Selected seats will now come equipped with integrated foot pedals, allowing passengers to stay active during the flight.
Read the News

Hilton named top hospitality company to work for in the U.S.
After being recognized as the No. 1 World’s Best Workplace last year, Hilton (NYSE: HLT) today announced it has once again been named one of the 100 Best Companies to Work For in the United States by Great Place to Work and Fortune.
Read the News

Lufthansa celebrates 100 years since its first flights in Berlin
Special flights follow the routes from April 6, 1926, and take off for Zurich and Cologne on this special day
Read the News

TUI Group debuts in Bhutan
TUI Hotels & Resorts is strengthening its global presence with its debut in Bhutan and the opening of the country’s first TUI Blue hotel in May 2026
Read the News

Resilience of Spain as a safe tourist destination
The period of March and April, which includes the Holy Week holidays, is once again expected to be historic in terms of international tourist spending in Spain, which could grow by around 3%
Read the News

Malaysia Healthcare Week kicks off in Dhaka
Malaysia Healthcare Week in Dhaka 2026 has officially commenced, bringing Malaysia's healthcare expertise directly to Bangladeshi patients, partners and industry stakeholders as demand for overseas medical treatment continues to rise across the count
Read the News

TAT refocuses on value over volume
Thailand reinforces resilience and readiness with a strategic shift towards quality growth, market diversification, and sustained tourism competitiveness
Read the News

BIPOC campers driving growth in camping community
The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has found that BIPOC (Black, Indigenous, and People of Color) individuals are discovering camping more rapidly than the overall population, and

