Hainan hosts Hong Kong influencers to showcase tourism and Free Trade Port development

International

A six-day media tour across the island aims to strengthen tourism promotion and deepen exchanges between Hainan and Hong Kong

Hainan has welcomed a delegation of media professionals, tourism influencers and content creators from Hong Kong for a six-day familiarisation trip designed to highlight the island’s tourism attractions and the progress of the Hainan Free Trade Port. The initiative brings together representatives from the media, members of Hong Kong’s Legislative Council and influential digital creators with a combined social media reach of more than one million followers.

The programme, titled “Chasing Aerospace Dreams, Embracing Hainan FTP: 2026 Hong Kong Media Talents Exchange & Interview Event”, began with an official launch ceremony in Haikou, the capital of Hainan Province.

Tourism ambassadors for Hainan

During the opening ceremony, the Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports appointed ten participants as 2026 Hainan International Tourism Promotion Ambassadors.

The ambassadors are expected to use their digital platforms and professional networks to introduce Hainan’s tourism experiences to wider audiences and help raise awareness of the island province in Hong Kong and international markets.

With followers across Instagram, YouTube, Facebook and TikTok, the participating creators represent an increasingly important channel for destination marketing and visitor engagement.

Exploring destinations across the island

Over the course of the tour, the delegation will visit several destinations across Hainan, including Qionghai, Wanning, Wenchang and Lingshui.

The itinerary combines tourism experiences with insights into the development of the Hainan Free Trade Port, one of China’s most ambitious economic initiatives. Participants will have the opportunity to explore local attractions, cultural sites and infrastructure projects while documenting their experiences for audiences in Hong Kong and beyond.

Strengthening tourism and cultural exchange

Organisers see the programme as an opportunity to present a comprehensive picture of Hainan’s transformation through the perspective of Hong Kong media representatives and digital influencers.

Beyond tourism promotion, the initiative is intended to strengthen cultural exchange and cooperation between Hainan and Hong Kong. By bringing influential voices to the island, officials hope to encourage greater awareness of Hainan’s tourism offerings and its growing role as an international travel destination.

The media tour forms part of broader efforts to position Hainan as a leading tourism hub in Asia while showcasing the opportunities created by the ongoing development of the Hainan Free Trade Port.