Fly Emirates to Dubai this winter and unlock over 700 exclusive offers with My Emirates Pass - Get updated on what's happening in tourism!

Emirates is bringing back its popular My Emirates Pass – Winter Edition, giving travellers access to over 700 exclusive offers across Dubai this winter. Running until 31 March 2026, the initiative turns every Emirates boarding pass into a privilege card, offering savings at leading restaurants, world-class attractions, and premium leisure venues throughout the city.

Visitors can enjoy special discounts at destinations such as Aquaventure Waterpark, Skydive Dubai, the Museum of the Future, and the Inside Burj Al Arab Tour, alongside reduced rates at luxury spas, shopping outlets, and fine-dining venues.

To redeem, customers simply present their Emirates boarding pass—either printed or digital—along with valid ID at participating locations. Passengers checking in online are reminded to screenshot their boarding pass before landing, as it may not be accessible afterward.

Unmissable seasonal highlights

From golden beaches and architectural landmarks to family-friendly entertainment, Dubai offers something for every traveller. New this season, My Emirates Pass adds exclusive access to the Arte Museum Dubai and The Messi Experience, alongside existing attractions.

Dubai Shopping Festival returns

Running from 5 December 2025 to 11 January 2026, the Dubai Shopping Festival once again transforms the city into a global retail celebration—featuring spectacular performances, immersive experiences, citywide discounts, and major prize draws. Visitors can enjoy additional savings through their My Emirates Pass, making the festival the perfect time to visit Dubai.

For details and a full list of participating venues, visit emirates.com. Flights and tickets are available via emirates.com, the Emirates App, Emirates Sales Offices, or through travel agents worldwide.

Image Credit: © Emirates Airlines