Tourexpi
The new sponsorship
is in line with the airline’s efforts to support the Kingdom’s Vision 2030
ambitions to become a global centre for professional sport. The deal also
underscores the airline’s ongoing commitment to connect with the fanbase of the
16 top-tier regional clubs from across the Arab World competing in the
high-profile tournament. The announcement was revealed today at a press
conference in Jeddah.
Jabr Al-Azeeby, Vice
President Kingdom of Saudi Arabia for Emirates Airline remarked on the new
partnership: “Emirates is one of the biggest names in sports and is heavily
involved in the sport of football, helping fans get closer to the action, and
engaging in ways that go far beyond logo recognition. We’re committed to
engaging with fans across new football frontiers by supporting the King Salman
Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom
of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional
sports. It’s already a driving force on the global stage across a gamut of
sports, and the tournament is part of wider efforts to expand sports further in
Saudi. Over the next few weeks of the tournament, we hope to build unique
opportunities and experiences with a rich mix of top-tier clubs across the
Arab World.”
His Excellency
Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry said:
“The Vice President of the Arab Federation welcomes the partnership and
confirms that it will be a successful addition to the championship."
The sponsorship deal
gives Emirates extensive in-stadium brand visibility across a number of
touchpoints and on-site advertising at the King Salman Cup. The tournament
starts on 27 July and will run through 12 August, taking place across stadiums
in Abha, Albaha and Ta’if. The airline will also receive on-site promotional
opportunities and hospitality rights. Additionally, Emirates will benefit
from digital rights on the tournament channels, and will also lead the trophy
presentation during the final match.
The King Salman Cup
2023, now in its 30th season, is the Arab World’s official club
championship organised by the Union of Arab Football Associations (UAFA). As
part of the tournament, 16 clubs at the top of their leagues from across the
GCC and North Africa will face off in 31 matches for the ultimate title of
champions. The final match will be played in Ta’if at The King Fahed Stadium. A
total of USD $10 million will be awarded during the tournament. Well-known
clubs in KSA including Al Hilal and Al Nasr will compete in addition to Al
Zamalek, Al Wihda, Kuwait Club, Al Rajaa (reigning champions), Shabab Bluzad
and others from across the region.
Football remains one
of the most celebrated sports within Emirates’ sponsorship portfolio. This is
demonstrated through ongoing partnerships with some of the biggest names in
club football, and some of the most significant tournaments. The airline is a
shirt sponsor of leading European and international clubs like AC Milan, Real
Madrid, Benfica SL, Arsenal FC and Olympique Lyonnaise. The airline is also the
Title Sponsor of The Emirates FA Cup. Emirates recently signed a
sponsorship deal with Etoile Sportive du Sahel, one of the most decorated
football and basketball sports clubs in Tunisia. It also supports the Arabian
Pro-League in the UAE and the Asian Football Confederation.
Emirates has been
flying to the Kingdom of Saudi Arabia since 1989, developing its services to
Riyadh, Jeddah, Medina, Dammam and today operates to the four gateways with 67
weekly flights. The airline’s ongoing commitment to the Kingdom of
Saudi Arabia is underscored by catering to growing passenger demand, and
building on customer experience enhancements, like introducing the A380, to
ensure that customers travelling can enjoy its latest flagship products.
The airline is also
committed to supporting Saudi Vision 2030 by helping to grow the Kingdom’s
aviation sector and stimulating robust traffic growth, increasing connectivity
and deepening its global footprint.
Image Credit: ©
Emirates Airlines
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