Agoda: Flexible bookings gain importance among Asian travelers

International

Search data shows growing demand for free cancellation and pay-at-hotel options across Asia

Booking flexibility is becoming an increasingly important factor for travelers in Asia. According to new search data from digital travel platform Agoda, options such as free cancellation and payment at the hotel have become some of the most frequently used search filters in 2026, reflecting a growing preference for convenience and greater control when planning trips.

While accommodation type remains the most commonly used search filter, accounting for 19 percent of all filter usage across Asia, travelers are increasingly considering flexible booking conditions alongside the location and type of accommodation.

Travelers seek greater control over their trips

Agoda's data indicates that flexibility influences the entire booking journey. Beyond refundable reservations, travelers are also refining their searches using practical criteria such as preferred bed configurations, parking availability and proximity to public transport.

The findings suggest that guests are looking for accommodation that matches their individual travel style, whether they are planning a spontaneous road trip, travelling with family or friends, or combining several destinations within one itinerary.

“Search filters can reveal what travelers want to know before they book whether that's the right accommodation type, greater flexibility or confidence in the quality of a stay,” said Andrew Smith, Senior Vice President, Supply at Agoda.

“For accommodation providers, these insights can be a roadmap for meeting evolving traveler expectations. Properties that make their value proposition clear, highlight the amenities guests care about most, and reduce booking friction will be better positioned to increase visibility, encourage conversion in an increasingly competitive market.”

Agoda outlines recommendations for accommodation providers

Based on the latest search trends, Agoda encourages hotels and accommodation providers to reduce barriers during the booking process by offering flexible cancellation policies and payment options, including pay-at-hotel where appropriate.

The company also recommends maintaining detailed and accurate property listings. Facilities and services should be clearly categorised and tagged so that accommodation appears in relevant filtered searches. Transparent descriptions of amenities and booking conditions are also becoming increasingly important.

A further recommendation is to tailor property presentations to the preferences of individual source markets. Rather than adopting a uniform approach, accommodation providers should highlight the features that matter most to their target guests, whether family-friendly facilities, breakfast offerings or convenient access to public transport.

Visibility increasingly depends on guest expectations

According to Agoda, accommodation providers that adapt to evolving booking behaviour can improve their visibility on the platform and increase booking conversions. The company currently offers access to more than six million accommodation listings worldwide, over 130,000 flight routes and more than 300,000 travel activities through its integrated travel marketplace.