Agoda and Taiwan Tourism Administration Launch Joint Campaign to Boost Travel to Taiwan

International

Six-month initiative targets key Asian markets to strengthen Taiwan’s tourism appeal

Digital travel platform Agoda has launched a new destination marketing campaign in partnership with the Taiwan Tourism Administration (TTA) to further strengthen Taiwan’s position as one of Asia’s leading travel destinations. Running from July through December 2026, the campaign is designed to inspire travellers from Singapore, Hong Kong, Japan and South Korea to choose Taiwan for their next trip.

By combining Agoda’s digital marketing capabilities with the destination’s tourism strategy, the initiative aims to reach millions of potential visitors at key stages of their travel planning and encourage greater awareness of Taiwan’s diverse tourism experiences.

Focus on regional diversity and authentic experiences

The campaign showcases Taiwan’s varied regions, local festivals and hospitality sector while highlighting the destination’s broad range of travel experiences.

“This partnership with Agoda supports our mission to showcase Taiwan’s diverse regions, local festivals, and quality hospitality offerings to international travelers. Through this campaign, we hope more travelers will discover Taiwan and be inspired to visit and experience the beauty of Taiwan,” said Paul Shih, Singapore Office Director of the Taiwan Tourism Administration.

Long-term partnership to support tourism growth

Agoda says the collaboration reflects a shared commitment to driving sustainable tourism growth through data-driven destination marketing and digital traveller engagement.

“We are proud to work with the Taiwan Tourism Administration to leverage Agoda’s platform reach and digital marketing capabilities to promote the destination to travelers in the region. The campaign reflects our joint long-term commitment to supporting Taiwan’s tourism growth by creating real value for travelers, the local tourism industry, and the destination as a whole,” said Damien Pfirsch, Chief Commercial Officer at Agoda.

Supporting responsible tourism

A key element of the partnership is the promotion of responsible tourism and high-quality tourism services. By aligning Agoda’s platform capabilities with the Taiwan Tourism Administration’s destination priorities, the campaign aims to help travellers make well-informed travel decisions while supporting local tourism businesses and encouraging sustainable destination development.

The initiative also reinforces Agoda’s role as a strategic partner for national tourism organisations seeking to expand their international reach through targeted digital marketing campaigns.