Tourexpi
Thailand is taking its VIJIT event concept beyond
Bangkok with three regional editions that put local culture and identity at the
centre of elaborate nighttime experiences. From 25 September to 18 October
2026, Lamphun, Trang and Roi Et will stage programmes combining light and
sound, projection mapping, drone displays, multimedia technology and live
performances.
Organised by the Tourism Authority of Thailand (TAT),
VIJIT Thailand 2026 is designed both to create new reasons for regional travel
and to extend visitor activity into the evening. Each destination will feature
ten installations or experience points developed around its own history,
natural environment and cultural traditions.
“VIJIT Thailand 2026 shows how creativity and
technology can present local identity in modern ways while remaining rooted in
the places, people and stories that give each destination meaning,” said TAT
Governor Thapanee Kiatphaibool. “Lamphun, Trang and Roi Et each offer unique
cultural narratives and different ways to experience Thailand after dark.”
Lamphun illuminates its Hariphunchai heritage
The programme begins in Lamphun, where VIJIT @LAMPHUN
will take place from 25 September to 4 October. Installations across the old
town will be open daily from 17:00 until midnight.
Under the theme “The Eternal Kingdom of Hariphunchai”,
the event draws on Lamphun's history, Buddhist heritage and architecture. Ten
illuminated locations create a route through the city, including Tha Sing
Bridge, Tha Nang Gate, the old city moat, the Queen Chamadevi Monument and
several temples.
Light and sound performances will take place four
times each evening at Tha Nang Gate and Khum Chao Chakkham Khachonsak. Selected
performances at Tha Nang Gate will also incorporate fireworks. The Queen
Chamadevi Monument will combine nightly multimedia presentations with cultural
performances.
Trang turns a lakeside park into a nocturnal landscape
From 2 to 11 October, the focus moves south to Trang.
VIJIT @TRANG will transform Chaloem Phrakiat 95 Public Park in Mueang Trang
between 17:00 and 22:00 each evening.
The “Trang Lights Alive” concept uses ten
installations to interpret the province's natural environment, local symbols
and multicultural heritage. The lakeside setting becomes part of the
experience, with themes ranging from dugongs and forests to flowers and
cultural diversity.
Installations including “Magic Island”, “Soul of
Forest”, “Light Bio Floral” and “Multi-culture Bridge” are intended to combine
contemporary light art with elements closely associated with Trang's identity.
Roi Et puts Isan culture in the spotlight
The third edition runs from 9 to 18 October at Bueng
Phlan Chai in Roi Et, with installations open from 17:00 until midnight.
VIJIT Roi Et Illumination focuses on the beliefs,
music and cultural identity of Thailand's northeastern Isan region. Its ten
installations use projection mapping, lasers, mist, LED technology, sound and
illuminated structures.
Among the themes are the naga, the mythical Himmapan
forest, local religious traditions and the inthanin flower. “Isan Playground”
incorporates regional references including white squirrels and the wot, a
traditional Isan musical instrument. Roi Et's distinctive octagonal pavilion
also becomes part of the illuminated landscape.
The opening evening on 9 October will include a
fireworks display, while live music is scheduled for 9 to 11 and 17 to 18
October.
TAT targets 200 million baht in economic activity
Beyond the visual spectacle, TAT is using the three
events as a tool for regional tourism development. The authority describes
VIJIT Thailand 2026 as a sustainable event prototype intended to combine
destination experiences with economic opportunities for local communities and
businesses.
Across Lamphun, Trang and Roi Et, TAT is targeting
150,000 online and on-site participations and 1.5 million awareness
impressions. The tourism authority expects the programme to generate around 200
million baht in economic circulation.
The regional expansion follows earlier versions of the
VIJIT concept, including Vijit Chao Phraya in Bangkok. By adapting the format
to three very different destinations, TAT is seeking to use evening experiences
not merely as attractions in themselves, but as a way of encouraging visitors
to explore more of Thailand beyond its established tourism centres.
Image Credit: © AI generated illustration with material courtesy of TAT
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