IHG and PROUD launch ultra-exclusive branded residences at InterContinental Phuket - Get updated on what's happening in tourism!

IHG Hotels & Resorts has announced a new partnership with Proud Real Estate Public Company Limited to develop The Residences at InterContinental Phuket Resort, an ultra-exclusive branded residential project on Thailand’s largest island. The development marks a further step in IHG’s expansion in the global branded residences segment and deepens its collaboration with PROUD following the successful launch of InterContinental Residences Hua Hin.

A limited collection in a prime Phuket location

Located at Kamala Beach on Phuket’s prestigious “Millionaire Mile”, the project comprises just 111 private residences. The portfolio ranges from one-bedroom residences starting at 59 square metres to expansive five-bedroom penthouses of up to 425 square metres. All residences are directly connected to InterContinental Phuket Resort, the only InterContinental property worldwide to have been awarded Two Michelin Keys.

The development is positioned as a residential extension of InterContinental’s luxury hospitality ethos, translating hotel-level service into everyday living within a secluded yet well-connected coastal setting.

Strengthening a long-standing partnership

For IHG and PROUD, the Phuket project represents the second branded residential collaboration between the two companies in Thailand. It builds on their established partnership and reflects a shared strategy of targeting high-end buyers seeking both lifestyle value and long-term investment potential in prime resort destinations.

Vivek Bhalla, Managing Director, South East Asia & Korea at IHG Hotels & Resorts, said the launch underscores Phuket’s continued evolution as one of Asia’s most desirable destinations for both travellers and homeowners. He noted that the project extends InterContinental’s legacy of refined hospitality into residential living, while contributing to IHG’s growing global pipeline of more than 30 branded residential developments that are either open or currently selling.

Designed for lifestyle beyond the resort

According to Proudputh Liptapanlop, Executive Director of PROUD, the project has been conceived under the concept “Live Beyond Boundaries in Paradise”. Set within one of Phuket’s most exclusive enclaves, the residences combine tranquil natural surroundings with convenient access to key lifestyle amenities across the island.

Residents will have access to a comprehensive range of services, including 24-hour concierge support, resident-only swimming pools, entertainment and function spaces. In addition, owners benefit from proximity to Michelin-recognised dining, spa services and yacht facilities available through the adjoining InterContinental Phuket Resort. Selected purchasers are also eligible for IHG One Rewards membership benefits and curated PROUD privileges.

Phuket’s growing role in the global branded residences market

Phuket currently ranks as the world’s seventh-largest hub for branded residences, with a combined market value estimated at USD 2.3 billion. Against this backdrop, The Residences at InterContinental Phuket Resort adds a high-profile, low-density project that aligns with international demand for luxury homes supported by globally recognised hospitality brands.

With nearly 80 years of heritage and a portfolio of more than 230 hotels worldwide, InterContinental continues to position itself at the forefront of luxury hospitality. The new Phuket residences reflect this legacy, reinforcing the island’s appeal not only as a premier travel destination, but also as a location for long-term luxury living.

Image Credit: © IHG