Tourexpi
Leading global hospitality company Hilton (NYSE: HLT)
today announced the signing of an agreement with SC Asset Corporation PCL to
introduce KROMO, Curio Collection by Hilton, marking the lifestyle brand’s
debut in Thailand and the brand’s growing presence in South East Asia.
Scheduled to open at the end of 2024, the new-build hotel will join Hilton’s
expanding portfolio of hotels in Thailand, where it currently operates 13
properties across five brands, with nine more in the pipeline.
“We are thrilled to embark on our partnership with
SC Asset Corporation PCL to unveil KROMO, Curio Collection by Hilton,” said
Clarence Tan, senior vice president, Development, Asia Pacific, Hilton.
"Thailand shines as a premier global destination, with Bangkok as the
world's most visited city. Steeped in cultural heritage and widely recognized
for its unique attractions, Thailand’s appeal continues to endure among
travelers from all around the world. Thailand’s first Curio Collection
underlines our commitment to working with our valued owner partners to leverage
our diverse brand portfolio to drive growth and performance in key markets
across the region. We look forward to a future of shared success, as we
continue to bring authentic and remarkable experiences closer to lifestyle
travelers."
Curio Collection by Hilton is Hilton’s global
portfolio of hand-picked hotels that immerses guests in one-of-a-kind moments
in the world’s most sought-after destinations. No two hotels are alike and each
hotel evokes a bespoke story through its distinctive architecture and design,
exceptional dining experiences, and meticulously curated activities. Guests
have the opportunity to experience the charm of independent hotels while
enjoying the perks of Hilton’s guest loyalty program. Launched a decade ago, Curio
Collection by Hilton will continue to provide guests with even more ways to
enjoy spirited adventures, as the brand celebrates first-in-market debuts
worldwide. Now with more than 150 hotels in operation, the brand is anticipated
to open more than 20 new properties in 2024. Recent additions in South East
Asia include La Festa Phu Quoc, Curio Collection by Hilton, marking the brand’s
debut in Vietnam.
Inspired by the word “chroma” which alludes to
intensity of hues, KROMO, Curio Collection by Hilton aims to evoke a sense of
color, vibrancy, and splendor. Guided by this philosophy, it is poised to
satisfy guests’ curiosity to explore surprising discoveries through distinctly
local offerings where heritage and modernity interplay.
Situated along Sukhumvit’s vibrant shopping belt,
the hotel enjoys a prime location close to prominent retail destinations
including Emporium, EmQuartier, and the recently unveiled EmSphere. Shopping
malls and department stores such as Terminal 21 Bangkok, Times Square Building
Mall and Robinson Department Store are also a stone’s throw away. In addition
to being conveniently located near Bangkok’s Skytrain stations, Phrom Phong and
Asoke, the hotel is also a short walk from Benchasiri Park, ideal for travelers
who wish to unwind in nature.
“Each Curio Collection by Hilton has its own story
to tell, and we are delighted to now offer guests in Thailand the ability to
experience independent hotels that are destinations unto themselves. We are
excited to celebrate this milestone opening in Thailand, where guests can
experience meaningfully curated services and rituals amid a grand sense of
arrival,” said Alexandra Jaritz, senior vice president, Brand Management, Asia
Pacific, Hilton. “Our newest lifestyle addition, KROMO, invites guests to explore
a world of unexpected surprises and hidden wonders through meticulously crafted
experiences.”
KROMO, Curio Collection by Hilton will feature 306
thoughtfully curated rooms and suites, each fitted with a three-fixture
bathroom. Rooms start from 32 square meters, each designed with unique
expressions of Thai culture. KROMO, Curio Collection by Hilton will feature
three world-class dining concepts, including an all-day dining restaurant, a
creative social dining space and a bar. The hotel will also offer a fitness
center as well as indoor and outdoor pools when it opens.
“We are incredibly heartened to commence our
inaugural partnership with Hilton by bringing the Curio Collection by Hilton
brand to Thailand. Hilton is an award-winning brand well known for providing
world-class offerings and exceptional stays, and we are confident that KROMO,
Curio Collection by Hilton will enhance Bangkok’s appeal as a lifestyle
destination and set new standards of hospitality in Thailand when the hotel
opens,” said Nuttaphong Kunakornwong, chief executive officer, SC Asset
Corporation PCL.
KROMO, Curio Collection by Hilton will be part
of Hilton
Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel
brands. Members who book directly on the hotel’s website will have access to
instant benefits, including a flexible payment slider that allows members to
choose nearly any combination of points and money to book a stay, an exclusive
member discount, free standard Wi-Fi and the Hilton Honors app.
Image
Credit: © Hilton Hotels
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