The Mora debuts in Asia with Singapore opening in 2026

International

TUI Hotels & Resorts brings its lifestyle luxury brand to a new region

TUI Hotels & Resorts is expanding its global footprint with the launch of The Mora Singapore, marking the brand’s first property in Asia. Scheduled to open in September 2026, the hotel introduces a new interpretation of contemporary luxury in Singapore, combining a relaxed lifestyle concept with a strong sense of place.

Set within the Labrador Nature Reserve, the property offers a quiet retreat just minutes from the city’s urban core. Designed in a colonial bungalow style, the hotel features 20 rooms and suites, complemented by an outdoor pool, an indoor jacuzzi and a separate building housing an executive lounge, a bar and two restaurants.

A new approach to modern luxury

The Mora brand is built around the idea of slowing down and embracing spontaneity. Its name, derived from the Latin word for “pause”, reflects a philosophy that encourages guests to step away from routine and reconnect with their surroundings.

“Singapore is the perfect destination for The Mora’s Asian debut,” said Artur Gerber, CEO of TUI Hotels & Resorts. “Surrounded by greenery and located in one of Asia’s most dynamic gateway cities, the hotel offers an ideal setting for our concept of laid-back luxury.”

Curated experiences beyond the hotel

Guests will have access to a range of curated activities through the TUI Musement app, offering deeper insights into Singapore’s culture and lifestyle. These include guided food tours in small groups, cultural excursions combined with river cruises past landmarks such as Merlion Park and Marina Bay, as well as sunset catamaran cruises around the Southern Islands.

The aim is to extend the hotel experience beyond its physical setting, allowing guests to engage with the destination in a more personal and flexible way.

Expansion in Asia underway

Following its Singapore debut, the brand will continue to grow in the region. A second project, The Mora Munduk, is already in development in Bali, as part of a broader strategy to establish a network of destinations across Asia.

With its focus on authenticity, freedom and experiential travel, The Mora is positioning itself as a lifestyle-driven hospitality concept designed for travelers seeking a more individual and unstructured way to experience luxury.