Series by Marriott Makes Global Debut with 26 Openings Across Key Indian Destinations - Get updated on what's happening in tourism!

Marriott International has officially unveiled Series by Marriott, the newest addition to the Marriott Bonvoy portfolio of more than 30 hotel brands. The global debut takes place in India with the launch of The Fern Hotels & Resorts, Series by Marriott—a milestone that brings 26 properties across business hubs, cultural centres and leisure destinations into the Marriott ecosystem. Together, they add more than 1,900 rooms in the brand’s first phase of openings and signal an ambitious global expansion strategy.

Series by Marriott is conceived as a regionally rooted, globally connected collection brand, bringing locally established hotel groups under the reliability of the Marriott Bonvoy umbrella. Designed for modern “global domestic” travellers, the brand emphasises essentials delivered well: comfortable rooms, dependable service, and experiences that reflect the distinct character of each destination.

A Collection Built on Regional Character and Global Trust

The Fern Hotels & Resorts, Series by Marriott, forms the brand’s first global portfolio—an eco-sensitive collection known for sustainability, local heritage and warm hospitality. From major commercial cities to nature-oriented getaways, each property is crafted to meet a broad range of travel intents, whether business, connection or rest.

“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year.”

Phase One: 26 Openings in November 2025

The Fern Hotels & Resorts, Series by Marriott, introduces 26 hotels across 23 cities, including:

Ahmedabad – The Fern Residency, Subhash Bridge (69 rooms)

Bengaluru – The Fern Residency, Seshadripuram (79 rooms)

Bhiwandi – The Fern Residency Bhiwandi-Pimplas (79 rooms)

Bodhgaya – The Fern Residency (63 rooms)

Daman – The Fern Seaside Luxurious Tent Resort (31 rooms)

Dapoli – The Fern Samali Resort (38 rooms)

Dharampur/Kasauli Hills – The Fern Surya Resort (41 rooms)

Ekta Nagar – The Fern Sardar Sarovar Resort (169 rooms)

Gandhinagar – The Fern Residency (75 rooms)

Hatgad/Saputara – The Fern Heaven on The Hills (68 rooms)

Jaipur – The Fern Jaipur (85 rooms)

Jambughoda – Bhanu The Fern Forest Resort & Spa (91 rooms)

Jamnagar – The Fern Residency (49 rooms)

Jim Corbett – Debu’s The Fern Resort & Spa (81 rooms)

Kochi – The Fern Kochi (92 rooms)

Kolhapur – The Fern Kolhapur (93 rooms)

Mumbai – The Fern Mumbai, Goregaon (94 rooms)

Mumbai – The Fern Residency, Mira Road (70 rooms)

Mussoorie – The Fern Brentwood Resort (72 rooms)

Pune – Amanora The Fern (48 rooms)

Pune – E-Square The Fern (55 rooms)

Pune – The Fern Residency, Woodland (87 rooms)

Rajkot – The Fern Residency Hotel (69 rooms)

Solapur – The Fern Residency (54 rooms)

Surat – The Fern Vishranta Resort, Kamrej (89 rooms)

Vadodara – The Fern Vadodara (72 rooms)

Guest Experience: Essentials with a Thoughtful Local Touch

Series by Marriott properties operated by The Fern will offer a curated set of thoughtful amenities, including:

·        Grab n Go Breakfast: For travellers departing early in the morning.

·        Single Lady Traveller Recognition: Special in-room amenities provided before arrival.

·        Evening Delight: Turndown service featuring chocolates or local treats with a personalised message.

·        Lamp Lighting Ceremony: A calming dusk ritual honouring nature’s rhythm.

·        Healthy Sleep: A nightly bedside offering of soaked almonds and raisins with cumin-infused water.

“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment from our partner hotels,” said Suhail Kannampilly, Managing Director, Concept Hospitality. “Between our commitment to sustainable hospitality, the industry’s growing appetite for development and Marriott’s strong distribution and systems, we look forward to rapidly expanding the Series footprint across the country.”

Part of Marriott Bonvoy: Points, Perks and Personalisation

All properties under The Fern Hotels & Resorts, Series by Marriott, participate fully in Marriott Bonvoy®, enabling members to earn and redeem points across Marriott’s global portfolio. Through the Marriott Bonvoy app, guests can access personalised features and contactless services designed for peace of mind throughout their stay.

A Strategic Launch in a Key Growth Market

Series by Marriott makes its worldwide debut through a founding agreement with Concept Hospitality Private Limited (CHPL). CHPL is majority-owned by CG Hospitality, the hospitality division of CG Corp Global. The brand is expected to grow rapidly, with more than 100 openings planned in India over the coming year.

For reservations and further information, please visit the brand’s website. High-resolution images are available for download.

Image Credit: © Marriott International