Secrets Resorts & Spas launches relationship-focused guest experience with The Skin Deep

International

New “Away, Together” programme encourages couples to reconnect through meaningful conversations and shared experiences

Secrets Resorts & Spas, part of Hyatt’s Inclusive Collection, has partnered with relationship platform The Skin Deep to introduce a new guest experience designed to foster deeper connections between couples during their holidays.

Launching from June 2026 at selected resorts, the “{THE AND} Away, Together” programme combines physical conversation card decks, digital prompts and curated resort experiences aimed at encouraging guests to slow down, reconnect and spend more meaningful time together.

Conversations beyond everyday life

Developed in collaboration with The Skin Deep, known for its Emmy Award-winning relationship project {THE AND}, the programme transforms everyday holiday moments into opportunities for reflection and emotional connection.

Guests can access exclusive conversation cards through QR codes placed throughout participating resorts, including restaurants, cafés, pool areas and beachfront locations. The content will be available in both English and Spanish via mobile devices and the Hyatt Inclusive Collection app.

The experience is designed to complement moments such as romantic dinners, beach walks, quiet time in suites or evenings spent together after a day of exploring.

Growing demand for meaningful travel

According to Hyatt, travellers are increasingly seeking experiences that help strengthen personal relationships. A recent survey commissioned by the company found that 31 per cent of couples feel they do not spend enough quality time together, while 84 per cent believe that time away together strengthens their relationship long after returning home.

“At Inclusive Collection resorts, we know travellers are increasingly seeking experiences that help them reconnect in more meaningful ways,” said Ana Tomicevic, Vice President, Global Brand, Hyatt Inclusive Collection.

Topaz Adizes, Founder and Executive Director of The Skin Deep, added: “Travel has the unique ability to remove people from the distractions of everyday life and create opportunities for deeper conversation.”

Integrated throughout the resort experience

The programme includes custom-designed conversation card decks, interactive prompts integrated into different areas of the resorts and enhanced romantic dining experiences designed to encourage meaningful exchanges between guests.

Additional features include specially curated dessert moments, mobile-enabled activities and digital engagement tools accessible throughout the stay.

Initial launch in Mexico

The pilot phase will begin at selected Secrets Resorts & Spas in Mexico, including Secrets Moxché Playa del Carmen and Secrets Akumal Riviera Maya, with further properties expected to join the programme at a later stage.

The collaboration also includes social media storytelling and content created with well-known couples from different backgrounds and life stages, reflecting contemporary relationships and diverse perspectives on connection and partnership.

With the new initiative, Secrets Resorts & Spas aims to expand its adults-only luxury offering beyond traditional holiday experiences and respond to the growing interest in emotional wellness and relationship-focused travel.