Radisson Hotel Group Launches Creator Hub: A New Platform for Authentic Travel Storytelling

International

The program connects nano creators with Radisson hotels worldwide, offering curated stays in exchange for content aligned with the brand

Radisson Hotel Group has launched Creator Hub, a global platform that links emerging content creators with Radisson Hotels & Resorts. Designed for creators with 1,000–30,000 followers on Instagram or TikTok, the initiative replaces traditional paid partnerships with personalized three-night stays, encouraging more inclusive and community-driven travel storytelling.

Opportunities for emerging creators

Through non-monetary collaborations, creators gain access to Radisson’s international portfolio while producing visuals and narratives that reflect the brand’s focus on design, wellbeing, local culture and gastronomy. Participants also receive Radisson Rewards benefits — including upgrades, early check-in and tailored experiences — plus a gamification system that rewards creativity and engagement.

A shift toward authenticity

Now active across more than 210 hotels, Creator Hub expands Radisson’s year-round influencer activity by emphasizing accessibility and authentic voices.

“With Creator Hub, we’re opening the door to a new kind of collaboration … empowering a new generation of storytellers,” said Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing.

Technology-enabled creativity

The platform provides creators with briefs and guidelines to ensure alignment with Radisson’s vision while preserving individual style. For hotels, it delivers a steady flow of high-quality content for local and global use.

Hotel teams, such as those at Radisson Blu Hotel Paris Marne-la-Vallée, describe the program as a powerful way to showcase personality and connect with younger travelers.

Meeting creators where they are

As audiences increasingly favor genuine voices over traditional advertising, Creator Hub allows Radisson to reach travelers through trusted creators. Participants like @theoandrodrigotravel highlight the platform’s innovative approach and supportive environment.

How to join

Creators can apply by contacting social.media@radissonhotels.com or sending a DM to Radisson Hotel Group on Instagram or TikTok. The program offers three-night stays for two guests at participating hotels, along with structured support and Radisson Rewards benefits.

Creator Hub is now live, inviting creators to help shape the next chapter of hospitality content.