Meliá Hotels International Joins WTTC as Global Member

International

Partnership brings one of the world’s leading hotel groups into the World Travel & Tourism Council’s global network

The World Travel & Tourism Council (WTTC) has welcomed Meliá Hotels International as a new Global Member, strengthening its representation of major players across the global hospitality industry.

Founded in Mallorca, Spain, in 1956, Meliá Hotels International has grown into one of the world’s leading hotel companies. Today, the group operates more than 400 hotels in 46 countries and manages a portfolio of nine brands serving both leisure and business travellers.

Global Hospitality Group with Strong International Presence

Headquartered in Palma de Mallorca, Meliá has built its reputation on more than seven decades of experience in the tourism sector. Its portfolio includes brands such as Gran Meliá Hotels & Resorts, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts and INNSiDE by Meliá.

The company’s growth strategy is centred on innovation, sustainability and a strong focus on guest experience. This approach has helped position Meliá among the leading international hospitality groups while supporting its continued expansion in key markets worldwide.

Commitment to Sustainable Tourism

Meliá has also established itself as a prominent advocate of responsible tourism. The company has been recognised by S&P Global as Europe’s most sustainable hotel company and continues to pursue initiatives focused on environmental protection, social responsibility and digital transformation.

Through these efforts, the group aims to create long-term value for stakeholders while responding to changing traveller expectations and industry challenges.

WTTC Highlights Meliá’s Leadership Role

Gloria Guevara, President and CEO of WTTC, said the addition of Meliá strengthens the organisation’s global membership network and its efforts to advance sustainable tourism.

“We are proud to welcome Meliá Hotels International to WTTC. As a company rooted in Mediterranean hospitality yet operating across 46 countries, Meliá exemplifies how global scale can be successfully combined with a deep commitment to sustainability, community impact, and authentic guest experiences. Their long-standing leadership in responsible tourism, combined with a clear focus on innovation and talent, makes them a valuable voice within our global membership.

We look forward to working closely with Meliá to accelerate the transition towards a more sustainable, inclusive, and resilient sector, while continuing to demonstrate the transformative power of Travel & Tourism as a driver of economic growth and cultural connection worldwide.”

Shared Vision for the Future of Tourism

Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, emphasised the importance of industry collaboration in addressing future challenges and opportunities.

“As one of the leaders in the leisure hospitality sector, with 70 years of experience in the industry, Meliá has been an active participant in the major transformations the sector has undergone. Throughout this journey, we have learned the importance of coming together to achieve more ambitious goals and to drive the essential public-private collaboration from within the private tourism sector.

We also believe in the power and commitment of private companies to make a positive impact on society and the environment. In this context, the WTTC undoubtedly represents an indispensable platform for knowledge and for guiding the enhancement of tourism policies, supporting the transition towards a more profitable, sustainable, and globally influential future for our industry.”

Strengthening Global Industry Cooperation

The new membership reflects a shared commitment to advancing sustainable growth, innovation and resilience across the travel and tourism sector. By joining WTTC’s global network, Meliá Hotels International will contribute its expertise and experience to discussions shaping the future of international tourism while supporting efforts to strengthen cooperation between industry leaders and policymakers worldwide.