Marriott International Selects The Coca-Cola Company as Global Beverage Partner

International

Strategic agreement expands beverage choices across Marriott's worldwide hotel portfolio

Marriott International and The Coca-Cola Company have entered into a global strategic beverage agreement that will introduce Coca-Cola's portfolio of brands across Marriott hotels worldwide. The partnership is designed to broaden beverage choice for guests while enhancing the overall hospitality experience throughout the company's global portfolio.

The phased rollout begins immediately and will continue over the coming months, bringing Coca-Cola products to guestrooms, restaurants, lounges, meeting facilities and event spaces across Marriott's network of hotels.

Expanded beverage offering across multiple categories

Under the agreement, The Coca-Cola Company becomes Marriott's global beverage partner across several product categories, including carbonated soft drinks as well as an expanding range of hydration and functional beverages.

The collaboration aims to provide guests with a wider selection of beverages throughout every stage of their stay, whether dining in hotel restaurants, relaxing in lounges or attending meetings and events.

"This agreement brings together two iconic brands with a shared commitment to quality, consistency, and creating memorable experiences," said Anthony Capuano, President and Chief Executive Officer of Marriott International. "We are focused on delivering the products our guests and Marriott Bonvoy Members know and love, better meeting guest preferences, and creating economic benefits for owners and franchise operators across our system. We're excited to collaborate with The Coca-Cola Company to deliver their great products in more places."

Henrique Braun, Chief Executive Officer of The Coca-Cola Company, added: "This is a great day. On behalf of the entire Coca-Cola system, we're excited about our future with Marriott and the opportunity to provide travelers more of the brands they love. From sparkling beverages to juices, hydration and dairy, we're offering guests options for their beverage needs throughout their entire visit."

Collaboration supports owners and operators

According to the companies, the agreement was developed in partnership with Hot Shoppe Services International, Marriott's global procurement organisation. By leveraging its purchasing scale and supplier network, the collaboration is intended to create operational value for hotel owners and franchise operators while ensuring consistent beverage offerings across Marriott's worldwide portfolio.

The new partnership further expands Marriott's guest experience by integrating Coca-Cola's beverage brands across multiple touchpoints, reinforcing both companies' focus on quality, consistency and customer choice.