IHG adds Crowne Plaza Budva to its Adriatic portfolio - Get updated on what's happening in tourism!

IHG Hotels & Resorts has signed an agreement with Uniprom Hoteli d.o.o. to open Crowne Plaza Budva on Montenegro’s Adriatic coast. The new property expands IHG’s presence in the country to eight open and pipeline hotels and forms part of Crowne Plaza’s growing European network of more than 110 open and planned properties.

Expanding across the Balkans

IHG currently operates 12 hotels in the Balkan region, with a further 10 under development. In Montenegro, Crowne Plaza Budva will join Regent Porto Montenegro, voco Podgorica, Crowne Plaza Podgorica and Iberostar Waves Herceg Novi.

The new 81-room hotel is scheduled to open in Q1 2026, set along Budva’s lively Slovenska obala promenade. Located just 70 metres from the sea and close to the Old Town and marina, the hotel will sit at the heart of an emerging tourism district surrounded by parks, restaurants and seaside attractions.

Premium design on Montenegro’s coast

Crowne Plaza Budva will offer a modern experience for blended business and leisure travellers, combining the brand’s New Modern design with the natural setting of the Adriatic coastline. A destination restaurant with uninterrupted sea views and a stylish terrace – already regarded as one of Budva’s most sophisticated gathering spots – will create a social hub for both guests and locals.

Flexible meeting spaces for business and events

The hotel will feature contemporary meeting and event spaces equipped with the latest technology, suitable for workshops, seminars, conferences, exhibitions, and social gatherings. Designed to support productivity and connection, these spaces will position the hotel as a versatile venue for corporate and leisure groups.

“A cornerstone of Montenegro’s tourism industry”

“We’re delighted to be partnering with Uniprom Hoteli d.o.o. to bring our Crowne Plaza brand to Budva – a destination that continues to attract tourists on the Adriatic coast,” said Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts. “The signing marks an exciting step in our strategic expansion across the Balkans. Crowne Plaza Budva will offer guests a premium stay in one of the country’s most dynamic coastal cities.”

Representing Uniprom Hoteli d.o.o., Veselin Pejović and Stevan Pejović added: “Crowne Plaza Budva represents an opportunity to showcase the best of Montenegrin hospitality in a destination known for its beauty and energy. Together with IHG, we aim to set a new benchmark for upscale hospitality in Montenegro.”

Crowne Plaza’s growing European footprint

Crowne Plaza is a global premium brand with more than 400 hotels worldwide in city, resort, airport and suburban locations. The brand’s refreshed visual identity and new guest-facing programmes support the needs of blended travellers and reinforce its role as a leader in the premium segment.

Crowne Plaza Budva will join 92 open Crowne Plaza hotels in Europe and 19 in the development pipeline, including upcoming properties in Paris Marne-la-Vallée, Katowice and Istanbul West.

Numbers reflect status as of 30 September 2025.

Image Credit: © IHG