Club Med returns to the United States with St. Croix resort redevelopment - Get updated on what's happening in tourism!

Club Med is returning to the United States through the redevelopment of the historic Carambola Beach Resort on St. Croix in the U.S. Virgin Islands. The project, developed in partnership with real estate investment trust VICI Properties, will transform the iconic beachfront property into a premium all-inclusive resort under Club Med’s Exclusive Collection brand.

The redevelopment marks a significant milestone in Club Med’s North American growth strategy and represents the company’s first resort on U.S. soil in many years. Construction is expected to begin in summer 2026, with the reopening scheduled for the fourth quarter of 2027.

Partnership combines hospitality expertise and investment

The project is being developed through a long-term partnership between Club Med and VICI Properties. Following its acquisition of the Carambola Beach Resort, VICI entered into a long-term lease agreement with Club Med and will finance the redevelopment of the property.

Once completed, Club Med will operate the resort, which currently features 150 guestrooms. The redevelopment will elevate the property to the standards of the Exclusive Collection, the company’s highest-tier portfolio of premium all-inclusive resorts.

“The U.S. Virgin Islands represent an exciting new chapter for Club Med,” said Carolyne Doyon, President and CEO of Club Med North America and the Caribbean.

“With St. Croix's natural beauty, strong community spirit, and deep cultural roots, together with the longstanding legacy of this hotel, this project reflects our vision for thoughtful growth and meaningful connection across the Americas.”

Historic resort enters a new era

Originally built in 1986 by philanthropist and conservationist Laurance Rockefeller, Carambola Beach Resort occupies a unique setting between a tropical rainforest and a crescent-shaped beach on the island’s north coast.

The redevelopment plans aim to preserve the property's historical character and natural surroundings while introducing modern design, upgraded facilities and enhanced guest experiences.

The future resort will become part of Club Med’s Exclusive Collection, which focuses on high-end all-inclusive experiences, personalised service and distinctive destinations.

Economic benefits for St. Croix

Beyond tourism, the project is expected to make a significant contribution to the local economy. According to current projections, the redevelopment and subsequent operation of the resort will create approximately 200 direct jobs, with at least as many indirect employment opportunities generated through supporting industries.

The resort is also expected to strengthen partnerships with local excursion providers, farmers, artisans and service companies, helping to spread tourism-related benefits throughout the wider community.

Governor Albert Bryan Jr. welcomed the investment, describing it as an important step in the continued development of the U.S. Virgin Islands’ tourism sector.

“The arrival of the Club Med brand to the U.S. Virgin Islands marks another significant milestone in the continued economic growth and revitalization of our islands — particularly St. Croix,” he said.

Focus on sustainability and community engagement

Sustainability forms a central part of the redevelopment strategy. The project aims to achieve both BREEAM and Green Globe certifications, reflecting commitments to environmentally responsible design and operations.

The initiative also aligns with Club Med’s global sustainability programme, Happy to Care, which focuses on environmental stewardship and community engagement.

Discussions between the company and local authorities have highlighted priorities including workforce development, education, local employment opportunities and responsible tourism growth.

Strategic expansion in North America

For Club Med, the St. Croix project represents more than the reopening of a single resort. It signals the company’s renewed commitment to expanding its presence in North America and strengthening its position in the premium all-inclusive market.

The resort is expected to attract guests from the United States, Canada and international markets seeking a high-quality Caribbean holiday experience that combines luxury, culture, nature and sustainability.

With construction set to begin later this year, Club Med St. Croix is poised to become one of the most significant tourism investments in the U.S. Virgin Islands in recent years and a flagship addition to the brand’s growing North American portfolio.

Image Credit: © Club Med