American Express and ALL Accor launch global loyalty partnership - Get updated on what's happening in tourism!

American Express and ALL Accor are joining forces in a new global partnership designed to offer members greater flexibility and recognition throughout their journeys. Beginning in 2026, the cooperation will be introduced in phases across 12 markets, allowing eligible American Express Card Members to transfer Membership Rewards points to ALL Accor and match their card status with selected tiers of Accor’s loyalty programme.

The partnership will cover Hong Kong, Australia, Austria, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom and New Zealand. Members will gain access to benefits across Accor’s portfolio of more than 45 hotel brands, including Raffles, Fairmont and Sofitel.

Greater recognition throughout the travel experience

The agreement is intended to enhance the customer journey from the initial booking and planning stages through to the hotel stay itself. Eligible members will be able to receive additional recognition at participating Accor properties while gaining more options for using their accumulated rewards.

“Travel remains an important part of the lifestyle of many of our Card Members in Asia, and we are increasingly seeking experiences that are more personalised, rewarding and connected,” said Walter Liu, Head of Asia Region at American Express.

“Together with Accor, we’re amplifying the value of two trusted global brands by pairing meaningful recognition with greater redemption flexibility to deliver elevated, end-to-end experiences for our Card Members in Hong Kong and beyond.”

Kent Zhu, CEO of Greater China at Accor, added: “At Accor, we are committed to creating richer and more personalised travel experiences through our diverse brand portfolio and global hotel network.”

“Our partnership with American Express builds on the strengths of both organisations to offer Hong Kong American Express Card Members greater flexibility and more travel choices. Whether travelling for business, leisure or discovering destinations around the world, members can enjoy a wide range of hospitality, dining and lifestyle experiences across Accor’s brands.”

Membership Rewards points can be transferred to ALL Accor

Eligible American Express Card Members will receive a new option for transferring Membership Rewards points into the ALL Accor loyalty programme.

In Hong Kong, the conversion rate will be 25 Membership Rewards points for one ALL Accor Reward point. A minimum of 25,000 Membership Rewards points will be required for each transfer, with additional points transferable in increments of 12,500.

Transferred points can be redeemed within the ALL Accor programme for stays across Accor’s global hotel network as well as for dining, experiences and offers provided by more than 110 programme partners. The relevant terms and conditions of the loyalty programme will apply.

Platinum Card Members qualify for Gold status

The partnership will also introduce status matching for eligible American Express Card Members. Their existing American Express status can be matched with a corresponding tier in the ALL Accor loyalty programme.

American Express Platinum Card Members will qualify for ALL Accor Gold status. Benefits include complimentary Wi-Fi, welcome amenities, late check-out, room upgrades subject to availability and additional ALL Accor points.

The launch date for the status-matching benefit in Hong Kong will be announced separately.

Image Credit: © American Express; ALL Accor