Lufthansa Group launches Accessibility Customer Advisory Committee

Germany

The Lufthansa Group has convened the first meeting of its new Accessibility Customer Advisory Committee in Frankfurt

The committee brings together travelers with limited mobility, visual, hearing or cognitive impairments to help improve products and services for passengers with both visible and invisible disabilities. Members will share experiences and recommendations to support ongoing development across the entire travel chain.

Broad representation and expert support

The initiative is supported by the North Rhine-Westphalia State Disability Council (LBR), whose 20 representatives cover a wide range of disabilities. Paralympic athletes Johanna Recktenwald and Nico Dreimüller are also contributing their experience and expertise.

Focus on inclusion, awareness and practical improvements

Lufthansa Group CCO Dieter Vranckx emphasized the aim of creating a more independent and accessible travel experience: the advisory group will play a key role in identifying needs and shaping solutions. LBR Managing Director Ann-Christin Rauch called the cooperation a milestone, noting its potential to raise wider awareness for inclusion and participation.

Lufthansa will meet regularly with committee members to gather feedback and refine its accessibility strategy. Recent website updates already offer clearer information, simplified navigation and improved guidance for travelers with disabilities.

Making invisible disabilities visible

With most disabilities worldwide being non-visible, the Lufthansa Group is rolling out the global Hidden Disabilities Sunflower initiative across all its airlines. The program enables passengers with invisible impairments to discreetly signal their needs using a sunflower symbol. Austrian Airlines, Eurowings and SWISS are already participating; Lufthansa will follow later this year, with full Group-wide implementation expected by the end of 2026.