ITB Berlin 2026 Opens Ticket Sales for Its 60th Anniversary Edition - Get updated on what's happening in tourism!

The 60th ITB Berlin brings new partners, fresh formats and a strong focus on sustainability and innovation.

Ticket sales for ITB Berlin 2026 have officially begun. From 3 to 5 March 2026, the German capital will once mehr become the global meeting point for the international tourism industry. Business opportunities, high-level networking, trend analysis and face-to-face exchange shape the core of the anniversary event, which celebrates 60 years of ITB. Under the social-media motto “Every moment tells a story”, the show connects six decades of tourism history with a forward-looking agenda. Parallel to this, the ITB Berlin Convention 2026, held under the guiding theme “Leading Tourism into Balance”, focuses on sustainable strategies, resilient business models and the sector’s most important developments.

Ticket Shop and Early Bird Offers

The ITB Berlin ticket shop is now open, with reduced Early Bird prices valid until 14 January 2026:

·        Unlimited pass, trade visitors: €65 Early Bird / €80 regular

·        Day ticket, trade visitors: €45 Early Bird / €55 regular

·        Unlimited pass, students: €44 Early Bird / €48 regular

·        Day ticket, students: €33.50 Early Bird / €35 regular

As in previous years, members of selected industry associations will receive special discounted rates. ITB Berlin is currently finalising agreements and will announce the partner organisations soon.

Anniversary Highlights: Host Country Angola, New Partnerships, New Hubs

Angola serves as the Official Host Country of ITB Berlin 2026 and welcomes visitors in Hall 21 under the slogan “Visit Angola – The Rhythm of Life”. With rainforests, deserts, waterfalls and a rich cultural heritage, the country presents itself as a destination for authentic encounters and adventure travel.

A new strategic partnership sees Airbnb become the Official Premium Partner, putting a spotlight on rural tourism and family travel. Additional collaborations include:

·        Peru as Adventure Travel Partner

·        China as sponsor of the ITB Buyers Circle

·        Launch of the African Travel Hub in Hall 21

·        Hall 5.1 featuring a dynamic cluster of German travel-tech startups from the VIR community

ITB Späti: A New Networking Hotspot

Inspired by Berlin’s iconic late-night “Späti” shops, ITB Späti in Hall 7.2c offers a relaxed setting for informal networking over bottled drinks and snacks. The new area also acts as the central meeting point for:

·        ITB Guided Tours

·        Destination and innovator pitches

·        Informal happy hours

Guided Tours, Networking Nights and New Publications

The ITB Guided Tours return with newly curated routes focusing on MICE, culture, hotel technology, sustainability, innovations, and Tours & Activities.

The Connexion Night, organised with the Federal Association of the German Tourism Industry (BTW), once again invites young professionals for a dedicated networking evening.

Another special feature of the anniversary year is the launch of the ITB Global Travel Collection – an exclusive debut publication marking ITB’s 60-year milestone with industry portraits, historic highlights and trend analyses, available digitally and on site.

Preview of ITB Americas

The ITB Americas Night offers a dedicated preview of ITB Americas, which will hold its first edition from 10 to 12 November 2026 in Guadalajara, Mexico. The evening event highlights dialogue, cross-regional exchange and international cooperation within the tourism community.

Image Credit: © Messe Berlin