Exclusivity meets business: Applications now open for the ITB Buyers Circle - Get updated on what's happening in tourism!

Ahead of its sixtieth anniversary edition, taking place from 3 to 5 March 2026 as a B2B-only event, ITB Berlin is once again opening applications for the ITB Buyers Circle. Each year, 1,300 senior buyers are selected to join this exclusive community, which brings together leading decision-makers from leisure travel, business travel, MICE and travel technology. The aim: to spark new partnerships, facilitate high-level business and experience pioneering industry developments.

Under the banner “Exclusivity for your business”, the ITB Buyers Circle stands for quality, trust and international diversity. Around 35% of members come from Germany, while 65% represent markets worldwide. Buyers from more than 20 countries take part, including the UK, the Netherlands, Spain, France, Italy, Switzerland, China, Sweden and the USA. Selection follows strict criteria that reflect both the breadth of exhibitor offerings and the strategic diversity of global markets. The result is a network that acts as a catalyst for trends, cooperation and investment across the international tourism landscape.

Exclusive access and benefits

Members enjoy entry to the ITB Buyers Circle Lounge at the Palais am Funkturm – a quiet, elegant environment for focused work, informal meetings or confidential conversations. Modern workspaces, high-speed wi-fi and refreshments are available throughout the day. Additional privileges include early access to the Berlin Exhibition Grounds as well as a fast lane for quick entry to both ITB Berlin and the ITB Berlin Convention.

China is sponsoring the ITB Buyers Circle in 2026 for the second consecutive year.

Inspiration for a tourism industry in transformation

The 2026 ITB Berlin Convention will take place under the forward-looking theme “Leading tourism into balance.” Attendees can expect thought-provoking dialogue with forward-thinking experts, bold ideas and practical solutions addressing the future of global tourism. Members of the ITB Buyers Circle also receive access to the newest studies, reports, white papers and market insights, offering valuable guidance for strategic planning and innovation.

A platform for global decision-makers

“In addition to the ITB Buyers Circle, each year ITB Berlin attracts many other high-profile buyers from all areas of the tourism industry. Even if not all of them belong to the ITB Buyers Circle, they are all important decision-makers who use the trade show specifically for purchasing and business discussions. It underscores ITB Berlin’s role as the main platform for international dialogue, innovation and doing business,” said Gianna Nemitz, Senior Product Manager, ITB Berlin, and responsible for the ITB Buyers Circle.

Apply now

Senior buyers can apply now for the ITB Buyers Circle 2026. Further details and application forms are available online: ITB Buyers Circle.

Image Credit: © ITB Berlin