Eurowings unveils travel-inspired fashion collection with ABOUT YOU

Germany

Debut at Berlin Tempelhof blends aviation, lifestyle and runway aesthetics

Eurowings is expanding its brand presence beyond aviation, stepping onto the fashion stage through a new partnership with ABOUT YOU. At the ABOUT YOU Fashion Holidays held at Berlin’s historic Tempelhof Airport, the airline presented its first-ever Travel Collection, translating the experience of flying into contemporary everyday fashion.

The collection was showcased during a dedicated runway segment under the theme “Ready for take-off – but on the catwalk”. Twelve curated looks, developed in collaboration with ABOUT YOU, draw directly from the retailer’s ассортимент and combine comfort, mobility and modern design. The concept reflects a lifestyle shaped by movement, where travel becomes part of personal expression rather than a mere transition between destinations.

Fashion meets travel experience

At the heart of the launch is an exclusive sweatsuit consisting of joggers and a hoodie. Designed jointly by Eurowings and ABOUT YOU, the outfit embodies relaxed travel and aims to bridge the gap between functional clothing and fashion-driven identity.

“Together with ABOUT YOU, we are presenting Eurowings in a new environment – unexpected, high-impact and entirely true to our brand,” said Dirk Otto, Marketing Director at Eurowings. “With the Travel Collection, we are making our promise of relaxed travel tangible and creating a presence that conveys lightness, stands out and stays in people’s minds.”

Pre-orders and availability

The sweatsuit was unveiled for the first time during the runway show and will initially be distributed through giveaways on Eurowings’ social media channels. At the same time, it is now available for pre-order via the airline’s merchandise shop, with joggers starting at €34.90 and the hoodie at €39.90.

The full Travel Collection is also available for pre-order through ABOUT YOU’s online platform, marking t