Dubai-based accommodation provider Yalago joins Peakwork Leisure Travel Network

Germany

Yalago, part of the Emirates Group and one of the world’s fastest-growing leisure accommodation wholesale specialists, is now connected to the Peakwork network.

Yalago’s world-class accommodation inventory and exclusive offers are now available via high-performance cache technology for dynamic packaging as well as hotel-only sales, with enhanced access to the local travel market, and wider Europe.

Founded in 2009, Peakwork is the dynamic packaging and distribution software specialist for the travel industry, based in Düsseldorf, Germany. With its globally unique Player Hub technology, Peakwork has created a dynamic production and distribution network for the travel industry that connects global supply and demand.

Headquartered in Dubai, United Arab Emirates, Yalago launched in 2017 and has built a strong reputation for its market-leading accommodation rates. Since its inception, Yalago has expanded its hotel portfolio with a more extensive range across European cities, the Asia-Pacific region, Indian Ocean, and the Americas, while nurturing its ever-growing, core UAE portfolio. In addition to the expansion of its existing offices in Dubai, the company has recently appointed business development managers in the Americas, Switzerland, and Spain, with a view to further grow its global footprint. This will include establishing and expanding teams across Europe.

Astrid Kastberg, General Manager at Yalago, commented: “Yalago aims to leverage high-performing technology and partnerships to facilitate access within international markets to its expanding, world-class accommodation portfolio. Yalago‘s representative for the DACH region, Business Development Manager Hans-Peter Brasser, with the support of Maria del Pozo, Head of Sales Europe, has done an outstanding job in expanding our presence in the region, with more to come. Connecting with Peakwork will enhance access for suppliers and customers based in the DACH region.”

Axel Brand, VP Commercial at Peakwork, added: “All tour operators, as well as distribution and OTA partners of Peakwork can now access Yalago’s valuable content via our high-performance cache technology. We look forward to working with Yalago to open a world of new accommodation offerings and competitive rates to our partners and their travellers.”

Yalago: latest trends with German travellers

In 2024 to date, compared to the same time in 2023, the Yalago team has witnessed a 39% increase in bookings with German travellers, while the number of room nights booked has also grown by 36%. The ten most popular destinations booked with German travellers via Yalago in 2024 so far include: Spain, Thailand, Egypt, UAE, Indonesia, Turkey, Germany, Italy, Greece, and the USA, respectively.

In terms of top growth destinations, Yalago has witnessed a surge in travellers from the German market heading to key destinations in Asia in 2024 compared to the same time in 2023 since these countries fully reopened for tourism, including Malaysia, Thailand, Indonesia, and Singapore. Closer to home, Europe continues to prove popular with German travellers, with Greece topping the charts for destinations in 2024 and showing a growth of 61% compared to 2023. Other European destinations showing strong growth include Portugal (up 21%), Turkey (up 25%), and German domestic destinations (up 270%).

The UAE is also a favourite of the German market, showing strong growth year on year. Meanwhile, Indian Ocean destinations also continue to prove a popular growth with German holiday makers seeking an idyllic island escape with Mauritius, Maldives, and Zanzibar all in the top 20 destinations for 2024 so far. Seychelles is experiencing strong growth in particular, up 215% on 2023.

To find out more about Peakwork’s global leisure travel network, access: www.peakwork.com. To discover more about Yalago, its global accommodation inventory, and market-leading rates, access: www.yalago.com.