Tourexpi
With
regenerative tourism and transformative technologies within the mix of exciting
discussion points, WTM London is set be a platform for positive change.
The
sessions are split into six Conference Tracks, all carefully curated by a panel
of conference advisors, to guide visitors to the topics of most benefit to
them, where they can dive into discussions with peers and experts. These are:
·
Diversity, Equity, Accessibility &
Inclusion (DEAI)
·
Geo-Economics
·
Marketing
·
Sustainability
·
Travel Trends
·
Technology
Following
a 29% increase in attendance across the conference sessions in 2023, this year
the stages have increased in size. To ease navigation, this year’s conference
theatres will be named in line with the colour scheme in corresponding regions.
The Yellow Theatre will sit within the Africa region, Orange Theatre within
Asia and Purple Theatre in Tech.
In
addition, different days will be dedicated to specific topics, with sessions
gathered into summits. Highlights include:
Tuesday
5 November
The
opening day kicks off with the unveiling of the WTM Global Travel Report,
curated by WTM and supported by renowned researchers Oxford Economics.
Thisdraws on extensive data from more than 185 countries to give valuable
insights into consumer behaviour and trends likely to shape the industry.
TheTechnology
Summit follows, with the theme of Frictionless Journeys. Visitors can discover
how to implement user cases for new technologies and find out more about the
intersection between AI and loyalty schemes.
The
DEAISummit, From Commitment to Action, will also take place on the first day,
providing a safe platform to showcase the future of diversity, accessibility,
equality, inclusion and intersectionality (DEAI) in tourism.
Wednesday
6 November
On
the second day of the show, more than 50 of travel’s most influential political
figures will gather at the 18th Ministers Summit at World Travel Market,
in association with UN Tourism and WTTC. Emerging Technology’s Potential for
Good in Tourism is this year’s theme. During this largest annual gathering of
ministers, these policymakers will debate the transformative potential of AI
and other emerging technologies in shaping the future of travel and hospitality
against the ethical implications of their deployment.
This
year’s Sustainability Summit, The Rise of Regenerative Tourism – a Paradigm
Shift, will explore the core principles of regenerative tourism, highlight
successful case studies, and provide actionable strategies for integrating
these concepts into tourism practices.
Thursday
7 November
Thursday’s
Marketing Summit will pull apart the evolution of travel marketing in the
digital age, sessions covering how digital tools are driving changes in
marketing techniques and the importance of storytelling throughout the
traveller journey. The Marketing track will be followed with the return of the
Influencers’ Lunch, offering content creators the chance to connect with peers
and exhibitors seeking exciting collaboration
The
hotly anticipated Keynote Speech closes this year’s event. The speaker is yet
to be announced but with previous guests including documentary maker Louis
Theroux and entrepreneur Steven Bartlett, it’s set to be an inspiring and
thought-provoking session.
Juliette
Losardo, Exhibition Director, World Travel Market London, said: “We believe
that travel has the power to change the world and World Travel Market allows
visitors the opportunity to be part of the movement that shapes it.
We
are proud to be such an influential force in facilitating and shaping positive
discussion in the global travel industry. Every year WTM strives to make the
conference programme indispensable. We hope to see attendees benefiting from
the topics raised within the conference programme and finding take-aways that
can truly change their businesses for the better.
WTM
London works together with global thought leaders and world-class researchers
to deliver a strong and diverse conference programme. Confirmed speakers and
partners include Bloomberg Travel, UN Tourism, Trip.com, WTTC, Expedia and the
BBC, with more to be announced soon.”
To
view the full programme visit: World
Travel Market London – Session Directory – 5th Nov (wtm.com)
WTM
London 2024 takes place from 5th – 7th November at ExCeL London. For
more information visit: https://www.wtm.com/london/en-gb.html
Image
Credit: © WTM
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