Tourexpi
Held
in Bandar Seri Begawan, Brunei (5-6 August 2024) the two-day titled ‘Practical
Approach to Strategy and Product Development’ event brought together officials
responsible for rural tourism strategy and product development from National
Tourism Authorities (NTAs) and National Tourism Organizations (NTOs) across the
region.
Empowering
Tourism Leaders
In
a rapidly changing world, and with the growing demand for nature-based
activities and tourism in rural areas, skills development is essential. The
executive training supports and provides managers with applied knowledge to
develop, implement, and measure strategies on rural tourism and how to create,
develop, and market tourism products and destinations on a national and
international scale. Knowledge and skills in these areas were further enhanced
with practical tools including matrices, models, and indicators, in addition to
best practices, case studies, and applied exercises.
The
training attracted over 33 participants from 8 Member States. The two-day
event focused on strategic planning, product development, sustainable tourism
practices, and community-based tourism. A field trip provided participants with
the opportunity to apply their learning in real-world contexts, reinforcing the
training objectives and enhancing their understanding.
Broad
Participation and Practical Learning
Sandra
Carvao, Director, Market Intelligence, Policies and Competitiveness at UN
Tourism, stated: “This training, which is part of our Tourism for Rural
Development Programme, underscores our commitment to enhancing rural
development through effective tourism strategies and innovative approaches. By
upskilling national tourism administrations, we are advancing our mission to
foster sustainable tourism and support rural communities.”
Harry
Hwang, Director, Regional Department for Asia and the Pacific, UN Tourism
added: “This executive training is a vital step in equipping our Member States
in the Asia-Pacific region with the necessary skills and knowledge to develop
sustainable and resilient rural tourism strategies. By investing in the
capacities of our tourism officials, we are fostering inclusive growth and
empowering rural communities across the region."
Talking
about the event, Salinah Salleh, Acting Director of Tourism Development
Department from Brunei Darussalam said: “This training programme exemplifies
Brunei Darussalam’s commitment, alongside UN Tourism, to advancing rural
tourism development across the Asia-Pacific region. It underscores our
dedication to providing robust support and resources to Member States,
fostering sustainable and inclusive growth within our communities.”
UN
Tourism for Rural Development Programme
The
UN Tourism for Rural Development Programme was designed with the vision of
making tourism a driver of rural development and well-being. It aims to advance
the role of tourism in valuing and safeguarding rural territories along with
their associated landscapes, knowledge systems, natural and cultural diversity,
local values, and activities. The Programme also aims to promote innovative and
transformative approaches for the development of tourism in rural destinations
that contribute to the three pillars of sustainability – economic, social, and
environmental – in line with the Sustainable Development Goals (SDGs).
In
May 2023, UN Tourism hosted a similar executive training for the Middle East in
its Regional Office for the Middle East in Riyadh, Saudi Arabia.
Image
Credit: © UN Tourism
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