Tourexpi
The
agreement focuses on empowering artists and artisans, particularly women and
youth, in rural tourism destinations in Africa. With this new agreement, TUI
Care Foundation becomes the first partner to support the pilot phase of the
Tourism for Rural Development Small Grants Programme by UN Tourism.
Empowering
Rural Artists and Artisans
With
this collaboration, UN Tourism and TUI Care Foundation will launch ‘Colourful
Cultures’ Call for Proposals to empower artists and artisans in rural
destinations in Gambia, Morocco, Mozambique, Namibia, Rwanda, Senegal, South
Africa, Tanzania, Tunisia, Zambia.
The
call will allow non-profit organisations in these countries to develop
innovative initiatives that benefit artisanal and artist communities to boost
income opportunities, protect intangible cultural heritage, and promote rural
tourism.
UN
Tourism and TUI Care Foundation have been collaborating to promote sustainable
development through tourism. In 2023, both organisations launched the Tourism
for Development Fund with EUR 10 million to support sustainable development in
destinations in Least Developed Countries (LDCs).
Empowering
Rural Communities Through Tourism
Speaking
at the signing ceremony of the agreement, Zurab Pololikashvili,
Secretary-General of UN Tourism said: “Tourism has the power to transform lives
and communities, especially in rural areas. By supporting artists and artisans,
we are not only preserving cultural heritage but also creating sustainable
income opportunities. This collaboration with TUI Care Foundation exemplifies
our commitment to inclusive and sustainable tourism for rural
development.”
Thomas
Ellerbeck, Chairman of the TUI Care Foundation, echoed this sentiment, stating,
“By supporting artists and artisans, we are preserving cultural heritage and
promoting economic growth and social well-being in some of the world's most
vulnerable tourism destinations. This change-making collaboration with UN
Tourism, inspired by our global TUI Colourful Cultures programme, is an
important cornerstone of our Foundation's strategy.”
Driving
Sustainable Tourism Development in rural communities in Africa
Tourism
serves as a lifeline for many rural communities and has a unique capacity to
create new job opportunities, promote territorial cohesion, and protect natural
and cultural resources. It also empowers women and youth.
Rural
areas face increasing challenges, such as depopulation, aging populations,
lower income levels, and gaps in infrastructure, health, and financial
services. Despite significant improvements in recent decades, disparities
between urban and rural areas persist. This call for proposals aims to:
·
Increase the capacity of artists and
artisans to engage in the tourism economy and enhance their income
·
Increase the visibility of artists and
artisans in rural tourism destinations
·
Increase the availability of support
services for artists and artisans in rural tourism
The
call is expected to open for applications in September.
Contact: mpaul@unwto.org
Image
Credit: © UN Tourism
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