Tourexpi
TUI Group, one of the world’s leading tourism
businesses, is the new Tours & Activities partner of Sercotel, a leading
hotel chain with ninety-five 3 and 4-star hotels and apartments in key cities
across Spain and Andorra. The partnership continues TUI’s strong and strategic
growth in Tours & Activities, further consolidating its leading position as
a partner for accommodation providers and Spanish businesses, while also
highlighting the diversity of its product portfolio and quality of digital offering.
TUI is providing their state-of-the-art Tours &
Activities digital platform, which has been integrated with the Sercotel
website, complementing the accommodation offering and ensuring a seamless
customer experience. Via the platform, customers can access hundreds of
experiences across Spain and Andorra in all destinations where there are
Sercotel properties, from Barcelona and Madrid to Gran Canaria or Málaga.
“At Sercotel we say, ‘Welcome to your best’ as we
aim to give our clients the best possible experience during their trip, and
through our partnership with TUI we are now able to offer them the best tours
and activities to complement their stay at our hotels.” Said Sercotel Chief
Commercial Officer Bernardo Losada. “TUI provided a winning combination of
great technology, strong compliance and superb products, including some amazing
excursions available exclusively from TUI.”
A diverse portfolio of excursions, activities and
attraction tickets are now available, such as a guided tour of Córdoba’s
Medina-Azahara, an evening of stand-up paddle on Sevilla’s Guadalquivir River,
tickets to Barcelona’s Moco Museum and many more. Furthermore, Sercotel is the
first hotelier to offer the recently released premium and immersive National
Geographic Day Tours, with customers able to book unique experiences including
archaeologist-led exploration of the Guanches site in Gran Canaria, kayaking
the coast of Mallorca with a marine biologist, and discovering Barcelona’s Joan
Miro Foundation with an architect.
“Excursions, activities and attraction tickets are
the ideal products to complement a hotel stay, and I am thrilled that together
with Sercotel we will be able to offer an even better overall travel experience
for their customers.” Said Nishank Gopalkrishnan, Chief Commercial Officer at
TUI Musement, the Tours & Activities division of TUI Group. “This
partnership not only reinforces our position as the B2B partner of choice for
Tours & Activities but demonstrates the quality of our product portfolio,
including a selection of highly exclusive and unique experiences.”
TUI was selected as Tours & Activities partner
for its extensive portfolio of high-quality products, and comprehensive
coverage in Spain, including an array of experiences in both primary and
secondary travel destinations. Furthermore, TUI was able to provide unique
products, such as National Geographic Day Tours. Equally as important was the
high standards of Health & Safety and sustainability, and a highly flexible
and customisable digital platform solution that could be seamlessly integrated with
Sercotel’s website and existing IT framework.
Image
Credit: © TUI Group
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