Tourexpi
TUI driving Tours & Activities offering for lastminute.com brands as preferred partner
TUI
Group, one of the world’s leading tourism businesses, is continuing its strong
growth in Tours & Activities as the preferred partner for lastminute.com, a
European Travel-Tech leader in Dynamic Holiday Packages, supporting millions of
customers every year. As preferred Tours & Activities partner, TUI will
provide lastminute.com and a selection of its brands, including Bravofly,
Rumbo, Volagratis, and Weg.de, with a new platform featuring thousands of
experiences in city-break and beach destinations in over 100 countries around
the world.
Luca
Concone, CEO of lastminute.com said: “I want anyone to see us as their ideal
travel companion across the entire travel journey. I believe Tours &
Activities have a huge potential to become a vital component of a Holiday
Package. Our mission is to personalise and simplify the travel experience, and
this partnership means we can offer our customers a fantastic range of things
to do in destinations via a technology platform that is easy to access. This
exciting partnership enables us to deliver an easier, more enjoyable and even
more enriched customer experience.”
The
new platform will integrate with existing lastminute.com channels and
touchpoints, including website, CRM and SMS, ensuring a seamless experience for
customers. Already operational for lastminute.com, the platform for Bravofly,
Rumbo, Volagratis and Weg.de will go live during the summer. In addition to
online channels, TUI and lastminute.com will explore different initiatives
related to telesales and direct sales in destination to further grow customer
uptake of experiences.
“We
are thrilled to partner with lastminute.com, a pioneering business that
recognises the high value and importance of Tours & Activities in the
overall travel experience. This strategic partnership further cements TUI’s
position as the Tours & Activities partner of choice.” Said Peter Ulwahn,
CEO of TUI Musement, the Tours & Activities division of TUI Group. “We have
worked with lastminute.com for years, but now take our collaboration to a whole
new level, leveraging our strong operator relationships, omnichannel
distribution capabilities, and full curated portfolio of experiences, including
unique excursions developed in-house by our team.”
A
diverse portfolio of thousands of excursions, activities and attraction tickets
will be available direct to customers. This includes hundreds of experiences
developed in-house by the TUI team, such as exploring Teide Volcano at night in
Tenerife, discovering the floating markets of Bangkok, indulging in food and
wine tasting in Crete, and floating up high during a hot air ballon ride over
Marrakech.
Image
Credit: © TUI Group
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