Tourexpi
The addition of Etihad Airways expands Sabre's
footprint of Europe, the Middle East and Africa (EMEA)
region based NDC airlines and broadens travel agencies' access to real-time
content based on offers and orders.
Initially, the launch will be rolled out to
agencies in Oman and Bahrain, allowing them to shop, book, and
service the airline's NDC offers, with a broader rollout to follow.
By integrating and normalizing NDC offers, Sabre
gives travel agencies and corporate buyers an efficient way to shop, compare,
book and service Etihad's NDC offers alongside the airline's traditional
options by using application programming interfaces (APIs), Sabre's travel
agency booking application, Sabre Red 360, and Sabre's online booking tool,
GetThere. The airline's NDC content may include more personalized and diverse
travel options, richer content, dynamic pricing, and more customized travel solutions
that cater to an increasing demand for tailored travel experiences.
"We are excited about the addition of Etihad
Airways' NDC content to our travel marketplace, which demonstrates our ongoing
commitment to providing the content our customers want and the scalable
capabilities they need," said Jean-Vincent Teuler, Vice President, Airline
Sales for EMEA region at Sabre. "This initiative highlights our dedication
to innovation and to operating a compelling travel marketplace that provides
efficient access to multiple sources of content, including NDC."
Sabre is one of only a few companies that provide
NDC capabilities to address both distribution and airline IT needs. Recently,
the company announced SabreMosaicTM, a new passenger service system
(PSS)-agnostic offer and order-based airline retailing platform that will help
accelerate carriers' ability to create and retail dynamic, personalized content
in real-time through their direct distribution channels and via third-party
sellers.
Image
Credit: © Sabre Corporation
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