Tourexpi
Sabre Corporation (NASDAQ: SABR),
a leading software and technology company powering the travel industry, today
introduced SabreMosaicTM, a new intelligent, modular and open
technology platform – built to transform the way airlines retail. By moving
away from the limitations of today's PNR-driven world to a modern Offer and
Order approach, SabreMosaic empowers airlines to deliver a more personalized
and dynamic retailing experience, while creating new revenue opportunities.
"Defining and building the next generation of
airline retailing solutions has been a significant investment and strategic
priority for Sabre, and we are well down this path," said Kurt Ekert,
President & CEO of Sabre. "SabreMosaic is the culmination of our
dedication to innovation in airline IT and active collaboration with our
airline partners to enable the future of modern retailing. With the success we
are already seeing with Sabre's Retail Intelligence suite of solutions, today's
announcement marks an important milestone on our path to delivering a fully
open, modern and flexible retailing platform."
Intelligent, modular and open design delivers
flexibility and speed to market
Powered by Google's industry-leading AI
capabilities, SabreMosaic enables airlines to dynamically create, sell and
deliver an array of personalized content to travelers. The modular, open and
cloud-native architecture allows airlines to select the API-based Offer and
Order solutions that best meet their needs and create a unique technical
blueprint to transform their operations in a way that makes sense for their
business.
"Airlines are becoming sophisticated retailers
and need the same data-driven insights and AI tools to optimize their
businesses and better serve their customers as other consumer services,"
said Thomas Kurian, CEO of Google Cloud. "Through our work with
Sabre, we are helping airlines harness their data to make faster, more informed
decisions that improve operations, personalize marketing, and ultimately
increase customer satisfaction."
Building on the success of Sabre's Retail
Intelligence solutions to airline customers
An end-to-end retailing platform, SabreMosaic
encompasses 10 new product suites – from offers and orders to settlement and
delivery – as well as Sabre's existing AI-powered Retail Intelligence solutions
such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM and Sabre's
NDC IT solutions.
Built to function in both a PNR-based and an
Offer-Order world, these proprietary Retail Intelligence solutions serve as the
building blocks of SabreMosaic and are already powering the retailing
strategies for several innovative airlines. Aligned with IATA's vision of an
entirely Offer- and Order-based approach, SabreMosaic will help airlines
transform all aspects of the retailing process.
What SabreMosaic means for airline customers
"As part of our development process, we took a
design thinking approach and collaborated with a community of thought leading
airlines on SabreMosaic to iterate towards production ready solutions,"
said Garry Wiseman, Chief Product & Technology Officer of Sabre.
"We are already gaining traction in the marketplace as customers recognize
the benefits of utilizing SabreMosaic's AI-powered modules in their digital
experiences."
"At American, we are putting the customer at
the center of everything we do. A big part of our transformation toward
convenient, consistent, and connected travel journeys for our customers is the
transition to modern technology, including Offer and Order Management
solutions. We look forward to continuing our collaboration with Sabre on a
proof-of-concept for SabreMosaic that keeps a seamless traveler experience at
the core," said Marcial Lapp, Vice President - Revenue Engineering
of American Airlines.
"Virgin Australia has been on a mission to
reimagine the airline experience and be Australia's most loved
airline. A critical part of this transformation relies on us working with
future-focused, ambitious technology partners. Our relationship with Sabre has
been key to realizing our vision of modern airline retailing and customer experience,
and we're excited to continue building on this successful partnership,"
said David Hogarth, Chief Information Officer of Virgin Australia.
"As we continue to embark on our journey to
further modernize our retailing strategies, Air Serbia is proud to partner with
Sabre. We are committed to providing real-time content and personalized
experiences to our customers, and Sabre's innovative technology serves as a
foundational enabler of our offer and order ecosystem. Sabre solutions empower
us to extend our reach to third-party channels including travel agencies and
aggregators, ensuring seamless access to our products and services. Together,
we are shaping the future of travel retailing and delivering enhanced value to
our passengers," said Jiri Marek, CEO of Air Serbia.
"We at Oman Air are all about memorable travel
experiences and our signature hospitality, and we believe modern, intelligent
technology is foundational to delivering on those promises. We look forward to
working alongside travel technology innovators like Sabre to shape the future
and deliver retail experiences travelers expect," said Ridha Al
Lawati, Acting Vice President – Digital of Oman Air.
SabreMosaic provides holistic Offer Management
capabilities that give airlines the ability to intelligently define, manage,
and retail airline and third-party content, as well as distribute a broader
variety of offers across channels. Sabre's advanced Order Management
capabilities support the management and fulfillment of offers, including the
acceptance and settlement of traditional and non-traditional payment types, and
provide consistency of the airline brand experience through all customer
touchpoints.
Image
Credit: © Sabre Corporation
The most interesting news
World Forum on Gastronomy Tourism Heads to Bahrain to Focus on Economic Diversification
The 9th UN Tourism World Forum on Gastronomy Tourism will take place in Manama, Bahrain, on 18-19 November, with the theme “Gastronomy Tourism: A Driver of Economic Diversification and Inclusion.”
Post-pandemic travel boom, driven by youth, brings to light new global trends
Young travelers exploring lesser-known destinations, event-driven trips like concerts growing, says CEO of Trip.com
Embark on a Journey of Holistic Wellbeing at Banyan Tree Dubai's Brand-New Spa
Offering seven private ensuite treatment rooms featuring jacuzzis and showers, the spa provides the ideal retreat to unwind, complemented by vitality pools, heated loungers, and the signature Rainforest experience.
Cruise Saudi to enter Mediterranean with first tailor-made Arabian excursion
Aroya Cruise to set sail with unique focus on Arabian market, marking significant step in Saudi Arabia’s Vision 2030 tourism strategy, CEO Lars Clasen tells Anadolu.
Lufthansa Group awarded ‘Best Airline App 2024’ worldwide
The Lufthansa Group has been awarded the prize for the world's best airline app 2024 at the World Aviation Festival (WAF).
Seabourn Unveils New 2026 Voyages With Over 200 Destinations In Nearly 40 Countries
Now open for sale: The ultra-luxury cruise line unveils voyages to the Mediterranean, Northern Europe, Alaska, Japan, and Canada and New England between March and December 2026.
Indigenous Tourism to Inject $67BN USD into Global Economy Says WTTC Report
The World Travel & Tourism Council (WTTC) launched a landmark report at its Global Summit in Perth, Western Australia, highlighting how Indigenous tourism is projected to contribute $67BN USD to the global economy by 2034.
Six Senses Awarded MICHELIN Keys in Europe and Asia
The MICHELIN Guide’s inaugural hotel recognition program, MICHELIN Keys, has awarded Two Keys to Six Senses Yao Noi and Six Senses Samui in Thailand and One Key to Six Senses Rome and Six Senses Kyoto.
Holland America Line's 2026 Canada and New England Season Features More Cruises
Two ships offer extended season from April through October; New Legendary Voyage showcases natural grandeur of Canada, New England and Iceland.
The Destination by Hyatt Brand Reaches New Peaks with Cheyenne Mountain Resort in Colorado Springs
The mountainside resort will complement the diverse collection of Destination by Hyatt hotels through immersive year-round guest experiences amidst breathtaking landscapes.
Middle East resilience, adaptability to drive tourism recovery
Experts highlight strength of regional tourism, ability of airlines to adapt, keep industry afloat despite regional conflict.
Younger generations drive record cruise growth globally
Millennials, Gen X now make up nearly half of cruise passengers while industry sees surge in first-time travelers, multi-generational family trips, head of top sectoral body tells Anadolu.
Kempinski Signs Agreement to Manage the Most Exclusive Branded Residences in Azerbaijan
Rising above the steel-blue waters of the Caspian Sea, Kempinski Residences Bayil Bay will become the most coveted address in the Azerbaijani capital when it opens in 2025.
WTTC launches ‘Together in Travel’ to empower Small and Medium Enterprises
Global initiative aims to strengthen support for SMEs and foster sustainable growth.
Condor also responds to increased costs in Hamburg: 13 percent fewer flights in summer 2025
Due to significantly increased costs in Hamburg, Condor is also adjusting its schedule for summer 2025.
Mammoth move: Kenya transferring dozens of elephants to quell human-wildlife conflict
Kenyan authorities are expected to soon complete the transfer of dozens of elephants in the Mwea National Reserve to Aberdare National Park to protect humans and wildlife from escalating conflict as the tusker population booms
Business Travel Set to Surpass Pre-Pandemic Levels to Reach a Record US$1.5 trillion in 2024
A new report from the World Travel & Tourism Council (WTTC) has revealed that business travel is set to surpass pre-pandemic levels this year, faster than previously predicted, to reach a record US$1.5TN.
Inaugural MICHELIN Keys recognize IHG Hotels & Resorts
14 Prestigious MICHELIN Keys awarded to properties within IHG Hotels & Resorts’ luxury & lifestyle portfolio.
World’s domestic tourism market to reach $7.5T in 2033: Tourism association head
Türkiye’s aim to reach 60M tourists is feasible, says president of tourism investors association.
Turkey plans to build a railway on 3rd Bosphorus Bridge in Istanbul
World Bank and international lenders showing keen interest in project, says Abdulkadir Uraloglu.
Regent Santa Monica Beach Now Open, Marking the Legendary Brand’s Return to The Americas
The legendary Regent brand returns to the shores of the United States with the opening of Regent Santa Monica Beach. This elegant beachfront resort cements the reimagined Regent brand and the beauty of contrast by combining the glamour of Los Angeles