Tourexpi
In
a first for a regional developer, and running for the whole month of August, Al
Hamra's activation on Harrods' fifth floor will showcase the exclusive luxury
living options at a range of recently launched premium and ultra-luxury
residential properties to potential investors.
Part
of a wider initiative to connect with target audiences in key locations, Al
Hamra's Harrods activation will allow potential investors to explore
Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it
offers.
Among
the pipeline of exciting projects being showcased to Harrods visitors is the
Waldorf Astoria Residences Ras Al Khaimah – the emirate's most prestigious
address. Comprising 43 ultra-luxury residences, penthouses, sky palaces and
villas, the development promises unparalleled living experiences with palatial
interiors and unrestricted views of the Arabian Gulf and the region's first
integrated gaming resort – The Wynn Al Marjan Island.
Al
Hamra Waterfront, another premium residential project located on the shores of
the Royal Yacht Club of Ras Al Khaimah, offers 622 apartments, 19
townhouses and a range of world-class leisure and recreational amenities across
five residential towers.
With
superb travel links and a business-friendly environment for investors and
entrepreneurs, Ras Al Khaimah's property values are continuing to
rise steadily. Demand is at an all-time high, driven by sophisticated investors
from a range of nationalities who are choosing the Emirates as a place in which
to live, work, play and invest.
Offering
an attractive business environment, the Emirate was named the fourth-best city
for expats to live and work in by the InterNations Annual Report 2023, and, in
2019, Ras Al Khaimah was ranked 30th for ease of doing business
among 190 economies in the World Bank's global survey.
Benoy
Kurien, Group CEO of Al Hamra, said: "We are always seeking new and
innovative ways to directly communicate with investors and buyers in our key
markets, and are delighted to be partnering with Harrods – a brand that shares
our values of premium excellence – on this first-of-its-kind activation for Al
Hamra. The Al Hamra team will be present on the ground in the heart of London for
the entire month of August, highlighting its ultra-luxury and premium
residential projects and the destination's unparalleled waterfront lifestyle
offering to potential new investors.
"The United
Kingdom is one of Al Hamra's primary target markets, and a majority of
residents and investors across Al Hamra's extensive residential portfolio are
from the UK and Europe. Our expertise in delivering innovative lifestyle
experiences and products in Ras Al Khaimah, combined with the Emirate's
visionary approach, has created an array of premium real estate opportunities.
"Attracted
to Al Hamra's luxurious waterfront lifestyle, these developments offer a wide
range of amenities for residents and tourists alike, and allied with Ras
Al Khaimah's tax-free, business-friendly environment, we have seen high
levels of demand from this all-important market and look forward to welcoming
visitors to our pop up."
The
Harrods activation will be launched under the umbrella of Al Hamra's strategic
five-year plan, which outlines several targets between 2023 and 2027. It
focuses on diversifying revenue streams, expanding services, and leveraging
existing assets to create new and sustained opportunities for growth via a
three-pronged approach that brings hospitality, retail, and real estate to the
forefront.
For
more information on Al Hamra, please visit here.
Image
Credit: © Al Hamra
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