Tourexpi
IHG
Hotels & Resorts (IHG), one of the world’s leading hotel companies, will introduce
its Vignette Collection brand to Spain following an agreement with Prevario Banyols
[Owner] and Hotel Collection International - HCI [Management].
Vignette
Collection Mallorca – Finca Banyols illustrates IHG’s growth in Spain, adding to
our presence with nine Luxury and Lifestyle hotels in the country. The hotel joins
a growing portfolio of Vignette Collection properties around the world, which is
set to reach 100 hotels in 10 years, bolstering IHG’s luxury and lifestyle portfolio,
one of the world’s largest.
Poised
to open in the first half of 2025, the 45-guestrooms property will be located in
the historical destination of Alaró, Mallorca - the largest of Spain's Balearic
Islands in the Mediterranean Sea.
Vignette
Collection Mallorca – Finca Banyols, surrounded by vineyards and olive trees will
provide distinctive cuisine offering a causal restaurant, stylish bar and a signature
fine-dining restaurant. The hotel will also feature spa treatment rooms and one
indoor and one outdoor pool, as well as substantial events space.
Vignette
Collection is IHG Hotels & Resorts’ first collection brand and represents a
curation of distinct hand-picked hotels, each offering one-of-a-kind stays in destinations
to remember. The hotel will join a global portfolio of 24 open Vignette Collection
properties, each unique in their identities yet united by the vision to offer a
more authentic way to travel, backed by the reassurance of IHG’s trusted reputation
and leading loyalty offer.
(Mrs)
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts,
commented: “It is thanks to the trust of our partners Prevario Banyols and Hotel
Collection International, who believe in IHG’s diverse portfolio and the power of
our enterprise - that we can bring the first Vignette Collection property to Spain.
As one of our key growth markets in Europe, we are thrilled to see our continued
expansion in the country through new brands in new locations.
As
our luxury conversion brand, Vignette Collection introduces a new offering to Spain
which allows owners to retain the independent identity and character of their hotels,
whilst providing guests with a one-of-a-kind stay. I look forward to seeing Vignette
Collection Mallorca – Finca Banyols join our growing Luxury & Lifestyle portfolio
in Europe and further accelerate the presence of our brands in the region.”
Vignette
Collection appeals to owners of world-class independent Luxury & Lifestyle hotels
seeking to quickly benefit from IHG’s powerful technology and revenue systems, operational
expertise and loyalty offer, without the need for high upfront costs or compromise
on a property’s unique character, style or name. For Luxury & Lifestyle travellers,
it meets an increasing appetite for one-of-a-kind stays.
Antonio
Juan Baker Schreyer owner of Prevario Banyols, said: “We are delighted to be partnering
with IHG to bring the first Vignette Collection property to Spain and provide guests
with an immersive and personalised experience.
Finca
Banyols is our first hotel and for that reason we wanted IHG, which has built a
reputation for creating exceptional luxury destinations around the world, which
is why we were confident in bringing the Vignette Collection to Spain.”
Since
launching in 2021, Vignette Collection has rapidly expanded. In Europe, Vignette
Collection Mallorca – Finca Banyols joins a pipeline of eight Vignette Collection
properties and three open including Vignette
Collection Casa da Companhia and Vignette Collection
Lisbon Convent Square in Portugal, and The Halyard
Liverpool, Vignette Collection in the UK.
*Numbers
as at 30 June 2024
Image Credit:
© IHG
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