Tourexpi
The
immersive audiovisual exhibition Pilsner Urquell:
The Original Beer Experience, where the story of the famous Pilsner beer
comes to life in a completely unique way, celebrates one year since its opening
in the historic building on Wenceslas Square. The exhibition was visited by
hundreds of thousands of visitors and it became one of the top 5 most visited
tourist attractions in Prague.
Experience
the story of the first golden lager for yourself
The
Pilsner Urquell Experience is a unique attraction in Central and Eastern
Europe. It is the only brand home of Plzeňský Prazdroj in the world. "The
exhibition maps the historical events that led to the creation of Pilsner beer
as we know it today. Using state-of-the-art technology, it allows visitors to
witness this fascinating story live and experience it for themselves,"
says Karen Hartley, CEO of The Original Experience Company. In addition,
visitors can try out the art of proper beer tapping literally on their own in
the Tapster Academy.
One
of the five most visited tourist attractions in Prague
The
unique exhibition concept has attracted hundreds of thousands of visitors from
around the world and they can now enjoy the interactive exhibition in ten
languages. It is most often visited by tourists from Germany, the
United States, Great Britain, the Czech Republic and Italy.
"Since
June, we have a combined ticket to The Original Tour and a ticket for a one-hour cruise
on the Vltava River with Prague Boats. As part of the exhibition, visitors will
learn about history and Czech culture with all their senses, which they can
then take in on a sightseeing cruise on the Vltava River," adds Romana
Jedličková.
Food
and experiences
In
the traditional Beer Hall, guests can taste properly poured draught beer, which
is taken care of by our specially trained tapsters. A special Beer Sommelier Dinner is a real novelty of its kind.
It is a tasting menu where each of the five tasting courses is paired with
different beers from the Czech Republic and other European countries.
In addition, guests are guided through the tasting by one of our experienced
tapsters so they can learn more about the origins of specific beers.
Image Credit: © Pilsner Urquell: The Original Beer
Experience
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